Joins Kansas City Royals in hosting “Focus on Driving Night” at
Kauffman Stadium on April 18 and supports the Do Something Thumb Wars
Campaign for a fourth year
Company Website:
http://sprint.com/drive
OVERLAND PARK, Kan. -- (Business Wire)
As the country recognizes National Distracted Driving Awareness Month, Sprint
(NYSE:S) is reminding wireless consumers to focus on driving while
behind the wheel, to not text or email while driving, and to encourage
others to promote driver safety in their local communities.
According to a 2013
study on traffic safety culture by the AAA Foundation for Traffic
Safety, nearly all drivers view texting or emailing while driving as a
very serious threat to their own personal safety and consider it
completely unacceptable.i
Given this growing consumer awareness, Sprint is continuing its
education efforts on the dangers of texting while driving by sponsoring
the Do
Something Thumb Wars campaign for a fourth year. Starting in May
2014, Sprint’s partnership with Do Something, will include a celebrity
public service announcement, the distribution of 80,000 pairs of thumb
socks to teen students who can win a $10,000 college scholarship, and
spreading information about distracted driving awareness nationwide to
teens and adults.
Sprint is also partnering with the Kansas City Royals on Friday, April
18 at Kauffman Stadium for a Focus on Driving Night. Game
attendees will have the opportunity to sign the Sprint distracted
driving consumer pledge and will receive a Sprint Focus on Driving
mobile phone cover as a reminder of their commitment.
In addition to these efforts, Sprint provides a number of tools for
wireless customers and the business community to utilize for driver
safety and distracted driving prevention, including:
- Sprint Drive First: A free wireless application that helps
drivers stay focused on the road by locking their smartphone when
motion is detected. Sprint
Drive First automatically detects movement above 10 miles per hour
and locks the mobile phone. Incoming calls are directed to voicemail
and incoming texts receive a standardized response. Sprint Drive First
is available on Sprint CDMA Android™-powered smartphones for free
in Google Play.
- Sprint Connected Solutions for Fleet Management: Sprint offers
businesses with fleets a choice of industry-leading fleet-management
solutions that help fleet managers to identify and reduce risky
driving behaviors including harsh braking, starts, stops, speeding and
swerving while enabling them to track and monitor vehicle locations,
optimize driver dispatch and routing, and receive maintenance
reminders and alerts. Some solutions help drivers self-coach by
providing an in-vehicle alert when they violate a company driving
policy (speeding, etc).
- Sprint Velocity: This solution helps automakers around the
world develop and market totally customized connected services for
their cars and passenger trucks. Connected car services enabled by Sprint
Velocity can include infotainment features such as music, news,
weather and sports, Wi-Fi connections for mobile devices, security,
navigation, emergency services and engine diagnostics.
- DriveCam: Powered by Lytx Programs, DriveCam
captures video and audio inside and outside of the vehicle when
triggered by a risky driving event that could lead to a collision. The
device provides real‐time feedback to the driver, and video events are
uploaded via the wireless network enabled by Sprint to Lytx’s review
center where they are analyzed, scored and posted to the company’s
cloud-based platform for driver coaching and improvement.
- Sprint Solutions for Usage-Based Insurance (UBI): This service
gives insurance carriers the ability to offer customers personalized
discounts based on their driving habits. The vehicle is fitted with a
small device that easily plugs into the diagnostic port. It captures
vehicle information and driver behavior data which is transmitted over
the Sprint wireless network. A cloud-based system analyzes the
data with driver scoring software that enables insurance carriers to
improve driver risk assessments and provide insurers and their
policyholders with accurate and reliable data analytics.
More information on Sprint’s distracted driving efforts can be found at sprint.com/drive.
About Sprint
Sprint (NYSE: S) offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint served more than 55 million
customers at the end of 2013 and is widely recognized for developing,
engineering and deploying innovative technologies, including the first
wireless 4G service from a national carrier in the United States;
leading prepaid brands including Virgin Mobile USA, Boost Mobile, and
Assurance Wireless; instant national and international push-to-talk
capabilities; and a global Tier 1 Internet backbone. The American
Customer Satisfaction Index rated Sprint as the most improved company in
customer satisfaction, across all 47 industries, during the last five
years. Sprint has been named to the Dow Jones Sustainability Index
(DJSI) North America in 2011, 2012 and 2013. You can learn more and
visit Sprint at www.sprint.com
or www.facebook.com/sprint
and www.twitter.com/sprint.
i AAA Foundation for Traffic Safety, 2013 Traffic Safety
Culture Index Full Report. January 2014, from https://www.aaafoundation.org/2013-traffic-safety-culture-index.
Contacts:
Sprint
Crystal Davis, 703-592-8139
crystal.davis@sprint.com
Source: Sprint
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