New upscale shopping experience allows investors to buy and sell
physical gold and silver
HIGHLAND PARK, Ill. -- (Business Wire)
DGSE Companies, Inc. announced today the grand opening of its Bullion
Express location in Highland Park, IL. Transforming the purchase of gold
from an electronic transaction to an in-person tangible investment,
Bullion Express will offer precious metal bullion for purchase and same
day delivery.
“The price of gold rose 10 percent in 2011, and many investors with an
eye to the future have diversified their portfolios by acquiring an
interest in gold and silver,” said William Oyster, DGSE Companies, Inc.
Chairman and C.E.O. “Bullion Express provides an opportunity to purchase
precious metals in a safe, straightforward environment where one can see
and evaluate their gold and silver choices first hand.”
Bullion Express offers a trained staff experienced in the buying and
selling of bullion. Guests will be able to get up-to-the-moment precious
metals market pricing and have their questions answered about physical
gold investing.
“No one offers buyers this kind of specialized experience,” said Oyster.
“Until now, gold and silver investors mostly held paper, not actual hard
assets. A Bullion Express customer can take their purchase home that day
– a new opportunity to own a tangible investment in gold.”
Customers also have the ability to sell bullion with the same
straightforward experience as buying. This ability to easily transition
in and out of physical precious metal investments with unprecedented low
cost is a first for the US consumer.
“Those interested in expanding their holdings to include gold and silver
should visit Bullion Express in Highland Park,” said Oyster. “It’s the
smartest place to explore the opportunity of physical gold investing.”
Bullion Express is located at 1831 St. Johns Avenue in Highland Park and
is open from 10-6 Monday through Friday and 10-4 Saturday.
Oyster concluded, “We are also happy with the way construction is
progressing at our Buckhead, GA location. We are still expecting this
new store to be open in early Spring 2012.”
About DGSE Companies, Inc.
DGSE Companies, Inc. wholesales and retails jewelry, diamonds, fine
watches, and precious metal bullion and rare coin products through its
Bullion Express, Charleston Gold & Diamond Exchange, Dallas Gold &
Silver Exchange, Southern Bullion Coin & Jewelry and Superior Gold &
Diamond Exchange operations. DGSE also owns Fairchild International,
Inc., one of the largest vintage watch wholesalers in the country. In
addition to its retail facilities in Alabama, California, Florida,
Georgia, Illinois, North Carolina, South Carolina, Tennessee and Texas,
the Company operates internet websites which can be accessed at www.bullion-express.com,
www.dgse.com,
www.cgdeinc.com,
www.sbcoin.com
and www.sgde.com.
Real-time price quotations and real-time order execution in precious
metals are provided on another DGSE website at www.USBullionExchange.com.
Wholesale customers can access the full vintage watch inventory through
the restricted site at www.FairchildWatches.com.
The Company is headquartered in Dallas, Texas and its common stock
trades on NYSE Amex Exchange under the symbol “DGSE.”
This press release includes statements which may constitute
"forward-looking" statements, usually containing the words "believe,"
"estimate," "project," "expect" or similar expressions. These statements
are made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. Forward-looking statements
inherently involve risks and uncertainties that could cause actual
results to differ materially from the forward-looking statements.
Factors that would cause or contribute to such differences include, but
are not limited to, continued acceptance of the Company's products and
services in the marketplace, competitive factors, dependence upon
third-party vendors, and other risks detailed in the Company's periodic
report filings with the Securities and Exchange Commission. By making
these forward-looking statements, the Company undertakes no obligation
to update these statements for revisions or changes after the date of
this release. In addition to the results presented in accordance with
Generally Accepted Accounting Principles throughout this press release,
DGSE has presented non-GAAP financial measures such as EBITDA. The
Company believes that these non-GAAP measures, viewed in addition to and
not in lieu of the Company's reported GAAP results, provide useful
information to investors because they are an integral part of the
Company's internal evaluation of operating performance. In addition,
they are measures that DGSE uses to evaluate management's effectiveness.
DGSE’s non-GAAP financial measures may not be comparable to similarly
titled measures presented by other companies.

Contacts:
DGSE Companies, Inc.
William Oyster, 972-484-3662
Chairman and
C.E.O.
Source: DGSE Companies, Inc.
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