The Jeep® Brand Signs on as Launch Sponsor for BallBall
NEW YORK -- (Business Wire)
News Corp (NASDAQ: NWS, NWSA; Temp. ASX tickers: NNC, NNCLV) announced
today the launch of a new mobile and online product to deliver near-live
highlights of the world's leading football leagues and other exclusive
content to the world's fastest growing markets in East Asia. BallBall
will initially target fans in Indonesia, Vietnam and Japan, a combined
market of more than 460 million people, with exclusive highlight clips,
including every goal from England’s Barclays Premier League. The Jeep®
brand has signed on as launch sponsor for BallBall across all three
As a new initiative, BallBall was developed by leveraging existing
resources and collaboration from across News Corp, including Fox Sports
Australia, News UK, Dow Jones and The Wall Street Journal.
"BallBall's launch is a significant moment in the e-evolution of the new
News,” said Robert Thomson, Chief Executive of News Corp. “It is all
about the mobility of unique content and the upward mobility of Asia. As
well as exclusive highlights, our company has unique access to great
football writing, statistics, and the players, both on the field and in
the industry, and we will bring Asian fans much closer to the action.
Football is the ultimate global sport in an era of globalization and
digitization - this new company will ride the momentum of those two
BallBall (@ballball) features video highlights from more than 1,600
games - viewable only to fans in Japan, Indonesia and Vietnam - with
exclusive clips, including England’s Barclays Premier League,
Bundesliga (Germany), Ligue 1 (France), Serie A (Italy), FA Cup
(England), Championship (England), Capital One Cup (England), Brazilian
Championship, and Major League Soccer. BallBall will also provide Match
Day previews and post-game packages. The mobile app is available to
download to smartphones in the three regions via the Android
marketplace. In addition, BallBall.com will carry video, viewable only
in those regions, as well as related match coverage.
Match clips will be complemented by live scores and a live stream of
expert coverage, commentary and analysis from The Times, The Sunday
Times and The Sun as well as information on national team players, and
forthcoming local news sources, contributors and user-generated content.
Users can personalize the app to follow their favorite teams and
activate alerts for video and updated news. All content is available in
local language, while fans can share, read and create communities of
content and interact with other fans around the world.
Additional social features, match data, statistics analysis, new
functionality and iOS availability will be added over the coming months.
News Corp has appointed Unmish Parthasarathi, formerly of Fox Sports
Asia, as General Manager of BallBall, based in Singapore. As announced
recently, News Corp holds the exclusive English Premier League mobile
and Internet rights in Japan, Indonesia and Vietnam for three years,
through the 2015-16 season. The company has a two-year agreement for the
About News Corp
News Corp (NASDAQ: NWS, NWSA; Temporary ASX tickers: NNC, NNCLV) is a
global, diversified media and information services company focused on
creating and distributing authoritative and engaging content to
consumers throughout the world. The company comprises leading businesses
across a range of media, including: news and information services,
sports programming in Australia, digital real estate services, book
publishing, digital education, and pay-TV distribution in
Australia. Headquartered in New York, the activities of News Corp are
conducted primarily in the United States, Australia, and the United
Kingdom. More information: www.newscorp.com.
About Jeep Brand
Built on more than 70 years of legendary heritage, Jeep is the authentic
SUV brand with class-leading capability, craftsmanship and versatility
for people who seek extraordinary journeys. The Jeep brand delivers an
open invitation to live life to the fullest by offering a full line of
vehicles that continue to provide owners with a sense of security to
handle any journey with confidence.
The Jeep vehicle lineup includes Cherokee, Compass, Grand Cherokee,
Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around
the world, all Jeep models are sold outside North America – and all are
available in right-hand-drive versions and with gasoline and diesel
powertrain options. Chrysler Group LLC sells and services vehicles in
more than 150 countries around the world.
Ashley Huston, 212-416-2025
Source: News Corp
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