Nutrition Company Offers a Zero Sugar Energy Boost and Responds to Global Market Trends Favoring Botanical and Herbal Ingredients

LOS ANGELES -- (Business Wire)

Global nutrition company Herbalife (NYSE: HLF) recently added a new pomegranate-berry flavor to its Liftoff® energy boosting effervescent supplement.

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Herbalife’s Liftoff® Pomegranate-Berry Burst Effervescent Supplement (Photo: Business Wire)

As people across the country continue participating in healthy and active physical activities and want to increase their energy levels without compromising their healthy nutritional habits, Herbalife introduces a new flavor to its Liftoff® product with naturally-derived ingredients.

Liftoff® Pomegranate-Berry Burst contains 75 mg of caffeine, which helps consumers stay alert and focused,* as well as temporarily increasing metabolism.* This product contains a specially selected Panax ginseng root extract, and ginsenosides, which support brain function, accelerate memory recall†, and help reduce the feeling of mental fatigue.* Liftoff® Pomegranate-Berry Boost is loaded with Vitamin C, and a spectrum of energy-supporting B vitamins (B1, B2, B3, B5, B6, B7 and B12).*

According to a Datamonitor Consumer report, a 2013 survey by the International Food Information Council found that 47% of American consumers have given “a lot” of thought in the past year to the ingredients in the foods and beverages they consume, with 68% saying that they have paid special attention to sugars and 55% to caffeine when reading ingredient labels and choosing products. The report also cited that this is accompanied by rising interest in botanical or herbal ingredients. According to the American Botanical Council, sales of herbal supplements in the U.S. have grown from $4.1bn in 1999 to $5bn in 2009 to nearly $5.6bn in 2012 (ABC, 2013).

“We are excited to introduce this new flavor to this effervescent supplement line because it adds variety to a product that many consumers already enjoy as an energy supplement during the day. Whether you’re a physically active athlete, gym-goer, or simply need an energy boost after lunch or anytime during the day, Liftoff® Pomegranate-Berry Burst is a great option that will not add unnecessary extra calories to your diet,” stated Ibi Fleming, senior vice president and managing director for Herbalife North America.

With only 15 calories and zero sugar, this effervescent energy supplement supports an active, on-the-go lifestyle in a practical and convenient effervescent tablet. The suggested retail price for the 10-count box is $19.45. All Herbalife products are sold exclusively through Herbalife Independent Members.

About Herbalife:

Herbalife is a global nutrition company that has been changing people's lives with great products since 1980. Our nutrition, weight-management, energy and fitness and personal care products are available exclusively to and through dedicated Independent Herbalife Members in more than 90 countries. We are committed to fighting the worldwide problems of poor nutrition and obesity by offering high-quality products, one-on-one coaching with an Herbalife Member and a community that inspires customers to live healthy, active lives.

We support the Herbalife Family Foundation (HFF) and its Casa Herbalife programs to help bring good nutrition to children in need. We also sponsor more than 190 world-class athletes, teams and events around the globe, including soccer player Cristiano Ronaldo, U.S. soccer team The LA Galaxy and champions in many other sports.

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
† Temporary benefit based on consumption of ginseng by healthy young adults.

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Contacts:

Herbalife
Marco Gonzales, 310-258-7120
marcog@herbalife.com

Source: Herbalife