Law offices of Kevin Durant & Associates are open1
Company Website:
http://www.sprint.com
OVERLAND PARK, Kan. -- (Business Wire)
After a crash course completing his law degree in four days, NBA star
Kevin Durant is taking his skills from the hardcourt to the courtroom,
and the law offices of Kevin Durant & Associates are open, according to
a new TV spot from Sprint (NYSE:S).
Durant stars in the 30-second
“Infomercial” spot that made its debut last night during TNT’s
telecast of the NBA All-Star Game, along with the 60-second
spot that features Durant in the courtroom “guarding” against high
wireless prices other carriers charge.
On Feb. 8, Durant began teasing that something was coming using his
personal Twitter feed (@KDTrey5) where he posted, “Think during this
@NBAAllStar break I’m going to get my law degree.” Additional tweets
followed throughout the week using #KDLaw to pique the interest of his
followers.
Both TV spots are part of a larger campaign starring Durant to highlight
Sprint’s Cut Your Bill in Half Event and will be complemented by
innovative digital and social extensions of the ad concept. The new spot
and all extensions were developed by New York-based advertising agency
Translation.
“I've been working with Sprint for several years now and we challenged
ourselves to do something different for our newest commercial,” Durant
said. “The ‘Cut Your Bill in Half' ad was a fun spot for me to shoot and
I loved being in the courtroom and playing ‘KD, Esq.’”
These are the latest TV spots from Sprint touting the Cut Your Bill in
Half Event, targeting Verizon and AT&T customers. With the Cut Your Bill
in Half Event, Sprint will provide unlimited talk and text to anywhere
in the U.S. while on the Sprint network – regardless of a customer’s
current plan – and match the customer’s current rate plan for half the
cost they are currently paying.2
For more information visit www.sprint.com/halfprice.
About Sprint
Sprint (NYSE:S) is a communications services company that creates more
and better ways to connect its customers to the things they care about
most. Sprint served nearly 56 million connections as of Dec. 31, 2014,
and is widely recognized for developing, engineering and deploying
innovative technologies, including the first wireless 4G service from a
national carrier in the United States; leading no-contract brands
including Virgin Mobile USA, Boost Mobile, and Assurance Wireless;
instant national and international push-to-talk capabilities; and a
global Tier 1 Internet backbone. Sprint has been named to the Dow Jones
Sustainability Index (DJSI) North America for the past four years. You
can learn more and visit Sprint at www.sprint.com
or www.facebook.com/sprint
and www.twitter.com/sprint.
1Kevin Durant is not an actual lawyer. Kevin Durant
& Associates is not an actual law firm.
2Requires
valid port from AT&T or Verizon to consumer account with $10 min.
monthly rate charge.Discount does not apply to certain charges
such as taxes, surcharges, add-ons, apps, premium content, int’l
services, devices, partial charges or additional lines. Usage
Limitations: Other plans may receive prioritized bandwidth availability.
To improve data experience for the majority of users, throughput may be
limited, varied or reduced on the network.
Contacts:
Media:
Sprint
Dave Mellin, 720-840-4788
dave.mellin@sprint.com
Source: Sprint
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