Company Website:
http://www.salespredict.com
SAN MATEO, Calif. & SAN FRANCISCO -- (Business Wire)
SalesPredict,
a SaaS technology provider that helps B2B companies increase revenues
using predictive analytics, today announced it has released an
integration into Marketo on the Marketo
LaunchPoint™ Ecosystem. SalesPredict for Marketo integrates data
from Marketo into SalesPredict’s sophisticated predictive lead scoring
algorithm so marketers can improve segmentation and target those
prospects most likely to convert to sales, or churn.
SalesPredict helps marketing and sales professionals quickly see who is
most likely to buy, who is likely to buy more, and who will churn.
SalesPredict for Marketo is built on the full SalesPredict offering,
which delivers predictive leads scores and buying signal insights based
on behavioral, demographic, firmographic and sales data from a company’s
CRM and outside data sources. The algorithm behind SalesPredict for
Marketo also brings in key Marketo data, such as a lead’s exact source,
their most recent activity and social media interactions, the number of
and frequency of their website visits, and more, to deliver
highly-refined predictive lead scores and insights that will help
marketers target effectively and improve conversion rates throughout the
customer lifecycle.
“B2B marketers turn to Marketo to help them engage with their prospects
and customers more effectively. SalesPredict is excited to bring our
predictive lead scoring and purchase signal insights to Marketo’s
customers to help them target those engagements and increase their
conversion rates so they can efficiently acquire and retain more
customers,” said SalesPredict Co-founder and CEO Yaron Zakai-Or.
Marketo LaunchPoint™ is the most complete ecosystem of marketing
solutions. It’s not just a place for technology integration; it is a
system of resources that brings the best technology, expertise and
customer experience together, so marketers can drive better results in
less time. LaunchPoint™ includes some of the world’s most innovative,
best-of-breed marketing solutions, spanning all areas of marketing
including: analytics and big data, content marketing, events and
webinars, lead data, lifecycle marketing, online ads & campaigns, sales
tools and social media.
"Marketo is committed to an open platform so that our customers have the
ability to choose the best marketing technology solutions for their
business,” said Robin Bordoli, general manager of new markets and vice
president of partner ecosystems at Marketo. "We’re excited to have
SalesPredict join LaunchPoint™ so our customers can choose this
innovative solution to work alongside Marketo's customer engagement
platform and help them build long term relationships with their
customers."
To learn more and get started, visit http://launchpoint.marketo.com/salespredict/1270-salespredict.
About SalesPredict
Founded in early 2012, SalesPredict helps companies increase revenues by
identifying who their best potential prospects really are and providing
information and purchase signal insights that accelerate sales cycles
and improve conversion rates. How? Predictive analytics. The company is
headquartered outside Tel Aviv and has a U.S. office in San Francisco.
Learn more about SalesPredict at www.salespredict.com
and follow @SalesPredict
on Twitter.
About Marketo
Marketo (NASDAQ: MKTO)
provides the leading marketing software for companies of all sizes to
build and sustain engaging customer relationships. Spanning today’s
digital, social, mobile and offline channels, Marketo’s® customer
engagement platform powers a set of breakthrough applications to help
marketers tackle all aspects of digital marketing from the planning and
orchestration of marketing activities to the delivery of personalized
interactions that can be optimized in real-time. Marketo’s applications
are known for their ease-of-use, and are complemented by the Marketing
Nation™, a thriving network of more than 250 third-party solutions
through our LaunchPoint™ ecosystem and over 40,000 marketers who share
and learn from each other to grow their collective marketing expertise.
The result for modern marketers is unprecedented agility and superior
results. Headquartered in San Mateo, CA with offices in Europe,
Australia and a joint-venture in Japan, Marketo serves as a strategic
marketing partner to more than 3,000 large enterprises and fast-growing
small companies across a wide variety of industries. For more
information, visit www.marketo.com.
Marketo, the Marketo logo and LaunchPoint™ are trademarks of Marketo,
Inc.
Contacts:
Rainier Communications
Lea Tzimoulis, 508-475-0025 x117
ltzimoulis@rainierco.com
Source: SalesPredict
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