Iconic fashion brand replaces legacy platform with Demandware’s cloud-based commerce platform to help drive innovation and growth

Company Website: http://demandware.com
BURLINGTON, Mass. -- (Business Wire)

Demandware®, Inc. (NYSE: DWRE), a leader in on-demand ecommerce, today announced that Perry Ellis International, the iconic, global apparel designer, distributor and licensor, has selected Demandware Commerce as the central platform for managing holistic digital commerce experiences for its multiple brands. In late 2011, Perry Ellis International launched new ecommerce and mobile commerce sites on Demandware for four of its key brands, including Cubavera, Original Penguin, Rafaella and Perry Ellis.

Perry Ellis International launches its Original Penguin brand on Demandware Commerce along with Cubavera, Rafaella and Perry Ellis. (Photo: Business Wire)

“The Demandware model, including access to more than a hundred major technology partners through its LINK Marketplace, was a key differentiator as it provides us with the ability to quickly implement new functionality,” said Michelle Macgallon, VP of digital commerce for Perry Ellis International. “Since launching on Demandware Commerce, we are seeing improved customer satisfaction and KPI's across all four sites from the ability for customers to refine their searches to ease of checkout. We now feel that we have a strategic partner and a platform that can help us grow our business.”

Perry Ellis International selected Demandware to replace its legacy platform because it provides a highly scalable cloud-based commerce platform that empowers its users to drive innovation and growth for its multiple brands, including:

• Proven, world-class operating environment with state-of-the-art data centers, PCI compliance and industry-leading performance and uptime
• A central commerce platform for developing and managing multiple branded sites across geographies and channels, including web, mobile and social
• Powerful commerce applications that empower all users, including merchandisers, marketers, developers, designers, and operations, customer service and fulfillment teams
• New capabilities made available continually through automatic global releases
• A full customization environment that enables developers to create innovative consumer experiences
• Robust promotions functionality that can be deployed quickly out-of-the-box or with slight customization
• A business model based on partnership and complete economic alignment with clients

“With its multi-brand, multi-site strategy, Perry Ellis International was a perfect match for Demandware. As the company continues to grow its existing sites, as well as expand into new markets and channels, we will support them every step of the way. We’re delighted to add Perry Ellis, an icon of the fashion world, to our client roster, and look forward to a successful partnership,” said Jamus Driscoll, senior vice president of marketing, Demandware.

About Perry Ellis International

Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's, women's and children’s apparel, accessories and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands including: Perry Ellis®, Jantzen®, Laundry by Shelli Segal®, C&C California®, Cubavera®, Centro®, Solero®, Munsingwear®, Savane®, Original Penguin® by Munsingwear®, Grand Slam®, Natural Issue®, Pro Player®, the Havanera Co.®, Axis®, Tricots St. Raphael®, Gotcha®, Girl Star®, MCD®, John Henry®, Mondo di Marco®, Redsand®, Manhattan®, Axist® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties including Pierre Cardin® for men’s sportswear, Nike® and Jag® for swimwear, and Callaway Golf®, TOP-FLITE®, PGA TOUR® and Champions Tour® for golf apparel. Additional information on the Company is available at http://www.pery.com.

About Demandware

Demandware (NYSE: DWRE) is a leading provider of software-as-a-service (SaaS) ecommerce solutions that enable companies to easily design, implement and manage their own customized ecommerce sites, including websites, mobile applications and other digital storefronts. Customers use our highly scalable and integrated Demandware Commerce platform to more easily launch and manage multiple ecommerce sites, initiate marketing campaigns more quickly, and improve ecommerce traffic. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email info@demandware.com.

Demandware is a registered trademark of Demandware, Inc.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50238154&lang=en

Contacts:

Demandware
Christine Major, 603-743-4534
Corporate Communications Manager
cmajor@demandware.com

Source: Demandware