Race fans will continue to enjoy ice-cold Coca-Cola at legendary
speedways for years to come
Company Website:
http://www.speedwaymotorsports.com
CHARLOTTE, N.C. -- (Business Wire)
Thirsty race fans rejoice! The Coca-Cola Company has extended their
long-term partnership with Speedway Motorsports, Inc. through 2020,
ensuring that race fans across the country can continue to cheer on
their favorite Coca-Cola Racing Family drivers at premier motorsports
facilities with ice cold, delicious Coca-Cola refreshment.
For more than 30 years, Coca-Cola and Speedway Motorsports have brought
race fans together, enhancing event experiences and providing countless
wonderful memories. The partnership renewal celebrates the longevity of
their partnership as Coca-Cola and Speedway Motorsports continue to
create the ultimate race day experience for fans across the country.
In the renewed agreement, Coca-Cola, along with an array of sparkling
and still beverage options, will continue as the "Official Soft Drink,"
"Official Sparkling Beverage," "Official Water, "Official Sports Drink"
and "Official Enhanced Water" for seven Speedway Motorsports facilities
including:
• Atlanta Motor Speedway (Hampton, GA)
• Charlotte Motor Speedway (Concord, NC)
• Sonoma Raceway (Sonoma, CA)
• Kentucky Speedway (Sparta, KY)
• Las Vegas Motor Speedway (Las Vegas, NV)
• New Hampshire Motor Speedway (Loudon, NH)
• Texas Motor Speedway (Ft. Worth, TX)
The agreement retains all non-alcoholic beverages at Atlanta Motor
Speedway, Charlotte Motor Speedway and New Hampshire Motor Speedway. The
renewal also includes title sponsorship of the Coca-Cola 600, the
longest continuous sponsorship of any race in NASCAR, at Charlotte Motor
Speedway. Coca-Cola, along with Speedway Motorsports, will ensure all of
these tracks remain premier destinations for NASCAR fans across the
nation for years to come.
“For more than 30 years, Coca-Cola has been refreshing fans at the
world’s greatest speedways. What better place to share a Coke over our
renewed partnership than at the Coca-Cola 600 on Memorial Day Weekend,”
said Ivan Pollard, Senior Vice President, Connections, Investment and
Assets, Coca-Cola North America.
“Coca-Cola and Speedway Motorsports share the same passion for
entertaining fans and providing the ultimate race day experience. Our
partnership renewal celebrates the heritage of this relationship in
bringing fans closer to Coca-Cola and the sport they love the most.”
“Coca-Cola and Speedway Motorsports have been making memories together
for more than 30 years by honoring our troops, celebrating our passion
for racing and creating spectacular experiences for our fans,” said
Marcus Smith, chief executive officer of Speedway Motorsports, Inc.
“Coca-Cola is the world’s most-respected and recognizable brand, and
it’s an honor to extend our partnership into its fourth decade. We look
forward to serving our fans refreshing excitement both on and off the
track for years to come.”
Coca-Cola is a global brand with deep roots in local communities.
Through this partnership extension, Coca-Cola and Speedway Motorsports
will continue to create programs that engage race fans at Speedway
Motorsports facilities in the local markets and regions where the
speedways are located. By creating these unique experiences, Coca-Cola
will connect with race fans at every level -- locally, nationally, at
the track, in store, at home and elsewhere.
About The Coca-Cola Company
The Coca-Cola Company (NYSE:KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led
by Coca-Cola, one of the world's most valuable and recognizable brands,
our Company's portfolio features 20 billion-dollar brands including,
Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute
Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are
the No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world's largest beverage
distribution system, consumers in more than 200 countries enjoy our
beverages at a rate of 1.9 billion servings a day. With an enduring
commitment to building sustainable communities, our Company is focused
on initiatives that reduce our environmental footprint, support active,
healthy living, create a safe, inclusive work environment for our
associates, and enhance the economic development of the communities
where we operate. Together with our bottling partners, we rank among the
world's top 10 private employers with more than 700,000 system
associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo, visit our blog,
Coca-Cola Unbottled, at www.coca-colablog.com
or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
About Speedway Motorsports, Inc.
Speedway Motorsports, Inc. is a leading marketer, promoter and sponsor
of motorsports entertainment in the United States. The Company, through
its subsidiaries, owns and operates the following premier facilities: Atlanta
Motor Speedway, Bristol
Motor Speedway, Charlotte
Motor Speedway, Kentucky
Speedway, Las
Vegas Motor Speedway, New
Hampshire Motor Speedway, Sonoma
Raceway and Texas
Motor Speedway. The Company provides souvenir merchandising services
through its SMI
Properties subsidiaries; manufactures and distributes smaller-scale,
modified racing cars and parts through its U.S.
Legend Cars International subsidiary; and produces and broadcasts
syndicated motorsports programming to radio stations nationwide through
its Performance Racing Network subsidiary. For more information, about
the company, please visit the Speedway Motorsports website.
Coca-Cola and NASCAR
Coca-Cola has been involved with stock car racing for more than 50 years
and has been the official sparkling beverage of NASCAR since 1998.
Through its partnerships with International Speedway Corporation,
Speedway Motorsports, Inc. and Indianapolis Motor Speedway, Coca-Cola
refreshes racing fans at the majority of NASCAR-sanctioned tracks. A
signature part of the brand’s NASCAR association is the Coca-Cola Racing
Family – a group of top drivers that include Greg Biffle, Austin
Dillion, Denny Hamlin, Joey Logano, Ryan Newman, Danica Patrick and Tony
Stewart. NOS Energy Drink, one of the Company’s energy drinks, has a
relationship with Ricky Stenhouse, Jr. The Company also has
relationships with Jeff Burton, Dale Jarrett, Ned Jarrett, Bobby
Labonte, Kyle Petty and Darrell Wallace, Jr.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150524005029/en/
Contacts:
Speedway Motorsports, Inc.
Scott Cooper
or
Jonathan
Coleman
704-455-3209
Source: Speedway Motorsports, Inc.
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