Star Quarterback to Appear in Global Men’s Footwear Campaign
MANHATTAN BEACH, Calif. -- (Business Wire)
SKECHERS (NYSE:SKX) continues to grow its roster of sports icons
representing the top casual lifestyle footwear brand in the United
States* with the announcement that recently retired superstar Dallas
Cowboys quarterback Tony Romo will be wearing SKECHERS men’s footwear in
a multi-platform global marketing campaign set to launch later this year.
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Retired Dallas quarterback Tony Romo signs on with Skechers (Photo: Business Wire)
“After 14 years on the field with the Cowboys, it was time to hang up my
cleats, but these comfortable SKECHERS shoes are perfect for my life and
career after football,” said Tony Romo, who will be working with CBS
Sports. “It’s an honor to follow in the footsteps of Joe Montana and
Howie Long as a SKECHERS ambassador. I’m looking forward to retirement
with SKECHERS!”
“Partnering with elite athletes has proven to be an effective way to
reach sports fans of all ages and Tony Romo certainly fits the mold of
the iconic stars who have represented our men’s footwear collection,”
added Michael Greenberg, president of SKECHERS. “Not only was he great
on the field, but Tony is a media superstar as well, and we know as his
fans follow him to the broadcast side, his reach will help convey how
our athletic and casual footwear delivers on style and comfort for men
everywhere.”
After winning the Walter Payton Award in 2002 at the end of his
collegiate career, Tony Romo signed as an undrafted free agent with the
Cowboys in 2003 and became their starting quarterback during the 2006
season. Over the next decade, he guided the team to four postseason
appearances and was named to the Pro Bowl four times. Romo is legendary
in Dallas holding several team records, including passing touchdowns,
passing yards, most games with at least 300 passing yards, and games
with three or more touchdown passes and his 97.1 passer rating is the
fourth all time for the league and the highest among retired players.
Romo retired following the 2016 season and has transitioned to the
broadcast booth where he will be the lead color analyst paired with Jim
Nantz on CBS Sports coverage of the 2017 season.
Romo joins a roster of SKECHERS athletes that currently includes
baseball slugger David Ortiz, boxer Sugar Ray Leonard plus football
legends Joe Montana and Howie Long. SKECHERS has utilized sports icons
when advertising its Men’s collection for 15 years with an alumni list
featuring names like Pete Rose, Mariano Rivera, Ozzie Smith, Tommy
Lasorda, Joe Namath, Ronnie Lott, Karl Malone, Kareem Abdul-Jabbar, Rick
Fox, and Wayne Gretzky.
In recent years, the range of SKECHERS men’s footwear has expanded to
include a wide array of trend-right casual and sport styles, and
innovations such as SKECHERS Air-Cooled Memory Foam for long-lasting
comfort. Styles from the SKECHERS men’s collection are available in SKECHERS
retail stores as well as department stores and footwear retailers around
the globe.
*SportsOneSource 52-week report 7/11/17
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in
Manhattan Beach, California, designs, develops and markets a diverse
range of lifestyle footwear for men, women and children, as well as
performance footwear for men and women. SKECHERS footwear is available
in the United States and over 160 countries and territories worldwide
via department and specialty stores, more than 2,305 SKECHERS
Company-owned and third-party-owned retail stores, and the Company’s
e-commerce websites. The Company manages its international business
through a network of global distributors, joint venture partners in Asia
and the Middle East, and wholly-owned subsidiaries in Canada, Japan,
throughout Europe and Latin America. For more information, please visit
skechers.com and follow us on Facebook (facebook.com/SKECHERS) and
Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, the Company’s future domestic and international
growth, financial results and operations including expected net sales
and earnings, its development of new products, future demand for its
products, its planned domestic and international expansion, opening of
new stores and additional expenditures, and advertising and marketing
initiatives. Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will continue,”
“will result,” “could,” “may,” “might,” or any variations of such words
with similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially from
those projected in forward-looking statements. Factors that might cause
or contribute to such differences include international economic,
political and market conditions including the uncertainty of sustained
recovery in Europe; sustaining, managing and forecasting costs and
proper inventory levels; losing any significant customers; decreased
demand by industry retailers and cancellation of order commitments due
to the lack of popularity of particular designs and/or categories of
products; maintaining brand image and intense competition among sellers
of footwear for consumers, especially in the highly competitive
performance footwear market; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the products
and the various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in the Company’s annual report
on Form 10-K for the year ended December 31, 2016 and its quarterly
report on Form 10-Q for the three months ended June 30, 2017. The risks
included here are not exhaustive. The Company operates in a very
competitive and rapidly changing environment. New risks emerge from time
to time and the companies cannot predict all such risk factors, nor can
the companies assess the impact of all such risk factors on their
respective businesses or the extent to which any factor, or combination
of factors, may cause actual results to differ materially from those
contained in any forward-looking statements. Given these risks and
uncertainties, you should not place undue reliance on forward-looking
statements as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170823005007/en/
Contacts:
SKECHERS USA
Jennifer Clay, (310) 937-1326
jennc@skechers.com
Source: SKECHERS USA, Inc.
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