Mr. Jake Heimark reports
PLUS PRODUCTS PARTNERS WITH CANNRX BIOSCIENCES TO LEVERAGE PROPRIETARY ONSET TECHNOLOGY
Plus Products Inc. has entered into a partnership with CannRx Biosciences, a leading Israeli cannabis firm in the boutique field of cannabis-based botanical medicine, to enhance the onset of the company's products.
CannRx, operating out of its research lab in Tel Aviv, Israel, has created a solid nano-particle water soluble technology (CannTrap), using proteins to improve the bioavailability of cannabinoids and terpenes. CannRx has replicated the body's natural and sophisticated protein-based transport system, which facilitates delivery of active compounds through the body, and tailored this process specifically for cannabinoids.
CannRx is led by Dr. William Levine, founder and chief scientific officer, who was selected by Cannabis and Tech Today as innovator of the year in 2019.
Plus and CannRx intend to leverage the patented CannTrap technology to create products with more controlled onset and offset times of tetrahydrocannabinol and other cannabinoids. The technology has applications across multiple form factors including gummies and beverages, and is expected to increase formulation opportunities across Plus's growing portfolio, reduce the dose needed for desired effect and increase speed of onset.
"Plus is committed to quality and innovation," stated Dr. Levine. "The CannRx team is excited about our partnership with Plus and we look forward to bringing innovative, high-quality products to the cannabis market."
"We are excited about the relationship with CannRx and their research team, and the opportunity to further advance the science behind our products," stated Jake Heimark, chief executive officer and co-founder of Plus. "Israel leads the way in cannabis research and the industry is ripe for innovation. We believe that consumers want to take control of how quickly they can feel the effects of cannabis. Our goal is to put them in the driver's seat for the experience, from start to finish."
About Plus Products Inc.
Plus is a hemp and cannabis food company focused on using nature to bring balance to consumers' lives. Plus's mission is to make cannabis safe and approachable -- that begins with high-quality products that deliver consistent consumer experiences. Plus is headquartered in San Mateo, Calif.
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