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Bettermoo(d) Food Corp (2)
Symbol MOOO
Shares Issued 7,483,236
Close 2023-04-12 C$ 4.60
Market Cap C$ 34,422,886
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Bettermoo(d) to start production of Moodrink early June

2023-04-12 18:18 ET - News Release

Mr. Nima Bahrami reports

BETTERMOO(D) SCHEDULES HIGHLY ANTICIPATED COMMERCIAL PRODUCTION FOR ITS DAIRY-ALTERNATIVE "MOODRINK"

Following an extensive period of research and development Bettermoo(d) Food Corp.'s wholly owned subsidiary, Bettermoo(d) Holdings Inc., has perfected the formulation of its much-anticipated dairy-alternative Moodrink (the product), and has set its first commercial production run for early June, 2023.

After conducting thorough market, and competitor brand analyses, Bettermoo(d)'s management and food scientists have carefully and purposefully curated an oat-based, dairy-free beverage formulation for its flagship product Moodrink. The formulation rivals and, in many cases, exceeds the nutritional aspects of traditionally consumed cow's milk, as well as many of the leading and well-known dairy alternative beverage brands currently on the market.

The company's inaugural production run is expected to yield 192,000 units of Moodrink and following successful quality assurance tests, Moodrink will be set to launch across Canada in the early days of summer 2023.

With demand for plant-based dairy alternatives on the rise, the timing of Moodrink's production run and the product's subsequent launch is very timely, presenting an opportunity for the company to benefit from the multibillion-dollar industry that is positioned and estimated to reach $7.25-billion by 2026.

"This is a very exciting time for the company," stated Nima Bahrami, Bettermoo(d) chief executive officer. "Over the last year, we have worked tirelessly in the development of Moodrink's formulation and packaging with the goal to have our flagship product enter the market with significant impact. As the 'new kid on the block,' we know that to be a leading player in the competitive dairy alternative beverage industry we need to have a superior product than existing players have.

"We also know that to convert existing dairy consumers to dairy-alternative consumers, and create a better planet, we also need a product that also meets or surpasses the benefits of traditionally consumed dairy products. To meet both goals, which I believe we have, we needed to analyze the market from all angles. We listened to and took into consideration the top common concerns of dairy- and dairy-alternative consumers, alike, identified nutritional and functional deficiencies across dairy alternative beverage competitors, and have developed a product that I truly believe will exceed market and consumer expectations."

Moodrink is 100 per cent vegan, is made with gluten-free organic oats, has no gums or added sugars, is an excellent source of B vitamins and calcium, is a high source of fibre, and surpasses most leading dairy-alternative beverages in plant-based proteins, without the grittiness that often results when increasing plant-based protein in dairy alternative formulations.

In addition to breaking the ceiling for nutritional benefits, when compared with other leading dairy alternative beverage brands, Bettermoo(d)'s Moodrink can achieve barista-quality froth without increasing fats and oils -- a process commonly utilized by many market competitors to achieve the same effect.

"Our commitment to innovation and quality will continue beyond the launch of Moodrink. We have a long-term goal to surpass industry norms and we will continue to build out dairy-free and plant-based food and beverage offerings that are sustainable, and purposely formulated," Mr. Bahrami further commented.

About Bettermoo(d) Food Corp.

Bettermoo(d) Food is an innovative beverage company focused on delivering high-quality products through on-line and in-store retail platforms. Bettermoo(d) Food utilizes social media to deliver educational experiences for its customer base while demonstrating and pioneering beverage technologies.

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