Mr. Noah Rocklin of LIDD reports

LIDD NAMED KINAXIS VALUE-ADDED RESELLER TO DRIVE SUPPLY CHAIN TRANSFORMATION ACROSS EMEA

LIDD, a global supply chain consulting firm, has expanded its partnership with Kinaxis Inc., becoming an official value-added reseller supporting projects across North America and the EMEA (Europe, the Middle East and Africa) region, anchored by the launch of operations in the United Kingdom.

The expansion reflects growing demand from organizations seeking stronger planning capabilities to manage complex supply chains and improve visibility.

"Expanding our partnership into EMEA is a natural next step for LIDD," said Emilio Colangelo, partner, supply chain planning practice. "Companies need implementation partners who combine deep supply chain expertise with practical execution. Kinaxis provides world-class planning capabilities, and our role is to help customers turn them into measurable operational results."

LIDD and Kinaxis help organizations move beyond fragmented planning toward one connected model. Kinaxis PlanningOne provides a centralized platform linking strategy and execution across demand and operational planning, inventory management and performance measurement.

"As supply chains become more complex, customers are looking for partners who can help turn planning into real-world outcomes," said Elliott Garofalo, vice-president of global partner organization at Kinaxis. "Expanding our relationship with LIDD combines Kinaxis planning and AI-driven [artificial intelligence] decision support with strong implementation expertise in EMEA."

By combining Kinaxis technology with LIDD's supply chain planning expertise, customers gain enterprise-level planning tools alongside the operational support needed to scale successfully.

With more than 15 years of experience and teams across North America and Europe, LIDD helps organizations build connected and scalable supply chains across industries including retail, manufacturing, food and beverage, and consumer products.

About Kinaxis Inc.

Kinaxis is a leader in supply chain planning and orchestration, powering complex global supply chains, and supporting the people who manage them. Its powerful, AI-infused supply chain orchestration platform, Maestro, combines proprietary technologies that provide full transparency and agility across the entire supply chain -- from multiyear strategic planning to last-mile delivery. Kinaxis is trusted by renowned brands to provide the agility and predictability needed to navigate today's volatility.