Mr. Mark Itwaru reports
KEEK SOCIAL INC. ANNOUNCES ITS PATENT-PENDING AI AD INSERTION TECHNOLOGY
Keek Social Inc. has developed its patent-pending artificial intelligence ad insertion technology. Keek's revolutionary solution is designed to dynamically insert realistic AI generated visual elements into live and prerecorded on-line video content for the purpose of product placement.
Keek's patent-pending solution solves the problem of monetizing short form video while providing an elegant alternative to preroll and mid-roll ads for long form video. Keek's patent-pending technology allows authorized influencers to select sponsors from Keek's Adshare network. The AI identifies rebrandable components of the users uploaded or by live video, and inserts the sponsor's brand and products in those spaces. Keek's revolutionary solution provides a win-win for all parties involved. Brands get impactful brand presence in videos that far exceeds the impact of preroll ads, and influencers share in the advertising revenues.
The solution's dynamic ad insertion allows for demographically specific ad insertion. That means that, if you are in Canada, you may see the influencer drinking a cup of Canada's favourite coffee brand while Americans will see their favourite brand in the hand of the influencer.
"Skippable preroll and mid-roll ads generate tens of billions of dollars in advertising revenues annually. How much is a system worth that can give brands meaningful exposure through the entire duration of a video?" stated Mark Itwaru, Keek chief executive officer.
The patent-pending system is designed to operate across virtually all forms of on-line video, including live streaming, short form video and long form, on-demand content. This includes platforms and ecosystems comparable with YouTube, Instagram, TikTok, and other social, creator-driven and professional video networks.
"On-line video has become the dominant medium on the Internet, yet monetization methods have not evolved at the same pace as content consumption," said Mark Itwaru, founder and chief executive officer of Keek. "Our patent-pending ad insertion technology is built to unlock a massive addressable market by allowing advertising and commerce to exist inside the video experience, rather than interrupting it."
Addressable market
On-line/digital video advertising typically includes ads shown on Internet video platforms (preroll, mid-roll, in stream, outstream), social video ads and ads served on connected TV.
According to Horizon Grand View Research, the on-line video advertising market will reach $692-billion by 2030 while Polaris Market Research estimates it will hit $1.1-trillion by 2032. Keek's solution has industry-wide applications.
Intellectual property
Mr. Itwaru is the holder of several high-value patents. He has filed the patent encompassing the company's AI ad insertion technology in the name of Keek, making both the technology and intellectual property an asset of the company. While the full patent grant will provide a significant barrier to competition, the mere filing of the patent serves prior art against subsequent companies, hoping to file patents on similar solutions.
About Keek Social Inc.
Keek Social is a Toronto-based social technology company developing advanced video, social media and monetization platforms for the modern creator economy. Keek focuses on innovative, scalable solutions that enhance user engagement while creating new revenue opportunities for platforms, creators and brands.
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