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Intema Solutions Inc (2)
Symbol ITM
Shares Issued 119,390,910
Close 2021-04-21 C$ 0.46
Market Cap C$ 54,919,819
Recent Sedar+ Documents

Intema Solutions to acquire TheSMACK.gg for $35,000

2021-04-21 08:14 ET - News Release

Mr. Laurent Benezra reports

INTEMA ANNOUNCES AGREEMENT TO ACQUIRE ESPORTS PRODUCT & LIFESTYLE COMPANY THESMACK.GG

Intema Solutions Inc. signed a letter of agreement on April 20, 2021, to acquire all the shares of TheSMACK.gg in exchange for $35,000 in cash. TheSMACK.gg is a globally recognized e-sports product and lifestyle company serving a rapidly expanding community of gamers and commercial brands.

More specifically, TheSMACK.gg is a business-to-business and business-to-consumer provider of e-sports-related products and services that enables retail brands and individuals to participate in endemic and non-endemic advertising opportunities. TheSMACK.gg's retail service line includes product branding, digital advertising and marketing campaign design. With access to a wide range of assets, the company specializes in increasing brand engagement and equity within niche gaming demographics.

"At the beginning of 2021, we committed to building our portfolio of e-sports and i-gaming assets, and this new acquisition brings us one step closer to our goal of being one of the strongest equities in this industry," said Laurent Benezra, president and chief executive officer of Intema. "Advertising will continue to be the largest revenue generator within e-sports and TheSMACK.gg gives us another avenue for growing our market share within this space. This acquisition also provides strategic advertising resources for our existing pool of assets, such as HypeX.gg -- the social gaming platform and Advertiise."

"We are extremely excited about this transaction and its implications for user acquisition and brand growth for Intema, HypeX.gg and Advertiise. In the e-sports industry, building engagement around niche communities is key to driving participation and a positive UX. This transaction anchors Intema's position in e-sports and i-gaming. TheSMACK.gg's complementary services will prove invaluable," said Evan Ryer, chief executive officer of HypeX.gg.

Furthermore, Intema is pleased to announce that it has launched a marketing campaign through Agora Internet Relations Corp. to raise visibility and awareness of the corporation on key on-line platforms, while facilitating increased understanding of Intema's development and market opportunities in e-sports and i-gaming. The Agora marketing campaign is planned for 12 months at an annual cost of $100,000 plus HST, paid entirely in common shares of Intema, with an initial $20,000 to be issued at the closing price of the shares after the initial 30 days and then in four equal tranches over the term. The issuance of all shares related to the marketing campaign agreement will be subject to a four-month-and-one-day statutory hold period from the date of issuance.

These transactions were negotiated at arm's length and are subject to the signing of a definitive agreement (regarding TheSMACK.gg) and the approval of the TSX Venture Exchange.

About Intema Solutions Inc.

The company's goal as an emerging e-sports and i-gaming company is to bring the excitement of e-sports betting to the entire world through fully licensed, safe and secure on-line platforms. E-sports are organized competitive video gaming events that are watched as spectator events. E-sports is the fastest-growing subsector of the digital entertainment space, and COVID-19 has only accelerated this trend.

HypeX.gg is a first-of-its-kind social gaming platform. It brings together the many facets of the e-sports world in one centralized platform. The company empowers gamers by providing them cash rewards, influence/clout and an engaging community to interact with.

About HypeX.gg

On the retail side, HypeX.gg is an e-sports tournament and social platform. On the commercial side, HypeX is a next-generation advertising platform specializing in endemic and non-endemic advertising opportunities. HypeX has refined e-sports demand into three major categories of individuals: athletes, audience members and content creators. By designing functionality and incentive to appeal to these three categories, HypeX creates seamless advertising opportunities for retail brands, organizations and companies. Within these engagements, HypeX is able to elicit specific consumer behaviours on behalf of the brand, offering a significantly greater ROI (return on investment) on its advertising budget. In addition to having 50,000 users, HypeX has run tournaments and established partnerships with over 20 different brands & organizations internationally.

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