Ms. Iris Bincovich reports

VALITIC(TM) LAUNCHES DIRECT-TO-CONSUMER WEBSITE, LAYING GROUNDWORK FOR U.S. HOLIDAY CAMPAIGN

Innocan Pharma Corp., through its consumer wellness subsidiary B.I. Sky Global Ltd., is making Valitic products available for direct purchase on the brand's official website, ValiticBeauty.

Valitic is a consumer skincare and personal care brand with an established presence on Amazon, supported by strong consumer engagement, thousands of customer reviews and growing visibility across beauty and personal care categories.

The brand is now expanding its U.S. presence through its own direct-to-consumer (DTC) website, providing consumers with a new way to discover and purchase Valitic products while enabling a direct relationship with customers. The initial launch will allow B.I. Sky Global to optimize the platform and customer experience ahead of a larger marketing and promotional campaign planned for the 2026 holiday shopping season.

The DTC platform complements Valitic's Amazon business and supports B.I. Sky Global's broader strategy to build a scalable, multichannel U.S. consumer wellness business.

"Launching our own website gives us a direct connection with Valitic customers and an additional channel for growth," said Roni Kamhi, chief executive officer of B.I. Sky Global chief operating officer of Innocan. "We are using this initial phase to optimize the platform and prepare for a larger-scale holiday launch."

Valitic products are available now at ValiticBeauty.

Iris Bincovich, chief executive officer of Innocan Pharma, added: "Building a direct-to-consumer channel alongside Amazon reduces reliance on a single marketplace and gives us more ways to grow sales. Combined with the traction Valitic has already achieved, we believe this expanded distribution strategy provides a strong foundation for continued growth in the U.S. market as we head into the holiday season."

About Innocan Pharma Corp.

Innocan is an innovator in the pharmaceuticals and wellness sectors. In the wellness sector, Innocan develops and markets a wide portfolio of high performance self-care and beauty products to promote a healthier lifestyle. Under this segment Innocan carries on business through its 60-per-cent-owned subsidiary, BI Sky Global Ltd., which focuses on advanced, targeted on-line sales.

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