Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S HEAL WELLNESS QSR ANNOUNCES THE OPENING OF THEIR NEWEST LOCATION IN CALGARY'S BRIDGELAND NEIGHBOURHOOD

Happy Belly Food Group Inc. has opened its newest Heal Wellness location in the Bridgeland neighbourhood of Calgary, Alta. Located at 602 1st Ave. NE, this new location is operated by one of the company's multiunit franchisee partners and marks Heal's sixth location in the city of Calgary, ninth opened location overall in Alberta and 12th in Western Canada. Heal Wellness is a quick-service restaurant (QSR) brand specializing in fresh smoothie bowls, acai bowls and smoothies.

"Heal's continued expansion across Calgary reflects both the strength of the brand and the confidence of our multiunit franchise partners in our scalable, asset-light growth model," said Sean Black, chief executive officer of Happy Belly. "Bridgeland has emerged as one of Calgary's most vibrant, walkable inner-city communities, with strong foot traffic, excellent connectivity to downtown, and a mix of young professionals, families, students and health-conscious consumers drawn to its independent retailers, restaurants and proximity to the river pathway network and transit. Our new Heal Wellness location at 602 1st Ave. NE is positioned to serve guests throughout the day-from morning commuters and office workers to afternoon families and evening visitors -- seeking fresh, energizing smoothie bowls, acai bowls and smoothies that fit seamlessly into busy, active lifestyles. Opening our sixth Calgary location here and our ninth in Alberta, is an important milestone as we build Heal into Western Canada's leading smoothie bowl and wellness QSR brand. The restaurant held its grand opening on Nov. 29 and is now open and serving guests."

This opening further strengthens Heal Wellness's footprint in Alberta and across Western Canada, and exemplifies Happy Belly's disciplined approach of pairing strong local operators with high-quality trade areas in growth markets. This multiunit Calgary franchisee continues to build toward their 15-unit signed commitment and continues to expand their Heal portfolio underscoring the brand's attractive unit economics and the growing regional demand for wellness-focused QSR concepts.

Heal Wellness continues to accelerate its expansion across Canada and into the United States, solidifying its position as a leading smoothie bowl and wellness QSR brand. With 28 locations currently operating and over 168 in development, Heal contributes to a broader Happy Belly pipeline of 626 contractually committed retail franchise locations across its portfolio of emerging brands -- including Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food and others -- at various stages of development, construction and operation.

"We are just getting started," said Mr. Black.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. It currently offers a diverse range of smoothie bowls and smoothies. It takes pride in meticulously selecting every superfood ingredient on its menu to fuel the body, including acai smoothie bowls, smoothies and superseed grain bowls. Its smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds and more.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands across Canada.

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