Mr. Patrick Larkin reports

REPSLY ANNOUNCES NEW RETAIL TECHNOLOGY PARTNERSHIP WITH CURALEAF

Curaleaf Holdings Inc. has entered into a technology partnership agreement with Repsly, a best-in-class retail technology platform. This agreement will support Curaleaf's wholesale operations across the United States by providing CRM (customer relationship management) solutions, retail execution support, and business analytics and insights to the Curaleaf teams.

With 125 dispensaries in 23 U.S. states, Curaleaf is one of the largest vertically integrated cannabis companies. Curaleaf chose Repsly after realizing a need to enhance its technology stack in support of its quickly expanding go-to-market needs within North America.

"With Repsly's powerful operational platform and their Insights Dashboard business intelligence solution, we'll be able to assess our wholesale execution plans with real-time and trended data on sales performance, promotion execution and more. These data-driven insights will allow our team to learn and pivot on a dime as feedback comes in from their field," said Patrick Larkin, senior vice-president of sales at Curaleaf.

"Our team at Repsly is obsessed with helping our customers win by executing perfectly at all aspects of retail, every day," said Matthew Brogie, chief executive officer at Repsly. "Knowing that we have the opportunity to help Curaleaf navigate competitively in one of the fastest-growing consumer industries, and that we can support Curaleaf and their portfolio of brands in their next generation plans, is extremely energizing for our team! We're looking forward to rolling up our sleeves and working hard to demonstrate that Repsly is the right partner to support Curaleaf in this amazing growth journey."

Curaleaf will begin to roll out the Repsly platform in February, 2022.

About Curaleaf Holdings Inc.

Curaleaf Holdings is a leading international provider of consumer products in cannabis with a mission to improve lives by providing clarity around cannabis and confidence around consumption. As a high-growth cannabis company known for quality, expertise and reliability, the company and its brands, including Curaleaf and Select, provide industry-leading service, product selection and accessibility across the medical and adult-use markets. In the United States, Curaleaf currently operates in 23 states with 125 dispensaries and 25 cultivation sites, and employs over 5,400 team members. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction and production. Curaleaf is listed on the Canadian Securities Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF.