Mr. Adam O'Brien reports

BITCOIN WELL LAUNCHES DAILY RECURRING BUY IN CANADA; RENEWS SPONSORSHIP AGREEMENT WITH SIMPLY BITCOIN

Bitcoin Well Inc. has revamped its recurring buy, including daily scheduled bitcoin purchases sent directly to a customer's personal Lightning wallet. Also, further to the press releases dated Feb. 29, 2024, and Oct. 29, 2024, it has renewed its sponsorship relationship with Energon Entertainment LLC (doing business as Simply Bitcoin), a leading bitcoin-focused media and podcast platform with strong audience reach across Canada and the United States.

Bitcoin portal improvements and updates

Customers in Canada benefit by using recurring buy to buy bitcoin on a schedule. The scheduled buys can occur daily, weekly, biweekly or monthly. As always, all bitcoin purchases are sent directly to the customer's personal bitcoin wallet over the Lightning Network or on chain.

Further, the speed of transactions has improved to near instant (subone second) when buying bitcoin over the Lightning Network.

"This is the fastest anyone could possibly buy bitcoin," said Adam O'Brien, founder and chief executive officer of the company. "The time between confirming the purchase and receiving bitcoin to my personal bitcoin wallet is less than one second. I am incredibly proud of the team for this achievement, and look forward to continually innovating to make it faster, safer and easier for more people to buy bitcoin directly to self-custody."

As at July 23, 2025, the bitcoin portal has amassed over 51,000 customer sign-ups with over 21-per-cent-yearly active (revenue-producing) user rate.

Sponsorship renewal

On March 1, 2025, the company entered into a new sponsorship agreement with Simply Bitcoin, pursuant to which Simply Bitcoin continued to provide services advertising the company's services on its podcast and associated platforms. The sponsorship agreement has a six-month term, commencing on March 1, 2025, and ending on Aug. 31, 2025, and may be terminated by either party on 30 days prior written notice. The services to be provided by Simply Bitcoin include podcast advertising, social media marketing, video production and content placement, with a view to enhancing the company's brand visibility and community engagement.

As consideration for the services, Bitcoin Well has agreed to pay Simply Bitcoin an aggregate of $180,000 (U.S.), consisting of a monthly cash payment of $15,000 (U.S.) for six months and equity compensation valued at $90,000 (U.S.), payable in common shares in the capital of the company in two equal instalments. The first instalment of $45,000 (U.S.) in common shares became due and payable on May 30, 2025, and the second instalment of $45,000 (U.S.) in common shares will become due and payable on Aug. 29, 2025. Each issuance of common shares is priced based on the closing market price of the common shares on the applicable date of issuance in accordance with the policies of the TSX Venture Exchange. In addition, Simply Bitcoin is entitled to a commission bonus equal to 10 per cent of any revenue generated by the company in excess of $21-million (U.S.) on an annualized basis, calculated on a prorated basis.

Initial share issuance

Pursuant to the 2025 sponsorship agreement, the company intends to issue 412,740 common shares at a deemed price of 15 cents per common share to Simply Bitcoin, representing the equity portion of the consideration for services provided during the period from March 1, 2025, to May 30, 2025. The value of the initial share issuance is $61,911, based on a $45,000 (U.S.) invoice converted at the Bank of Canada's daily exchange rate of 1.3758 U.S. dollar to Canadian dollar, as published on May 30, 2025.

The common shares issued pursuant to the initial share issuance are subject to TSX Venture Exchange approval and will be subject to a four-month-plus-a-day hold period in accordance with applicable securities laws and the policies of the TSX-V.

About Bitcoin Well Inc.

Bitcoin Well is on a mission to enable independence. It does this by making bitcoin useful to everyday people to give them the convenience of modern banking and the benefits of bitcoin. It likes to think of it as future-proofing money. Its existing bitcoin ATM and on-line bitcoin portal business units drive cash flow to help finance this mission.

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