Mr. Steve Taylor reports

BLUERUSH ANNOUNCES CONTRACT OF UP TO US$810,000 WITH A LARGE U.S. FINANCIAL SERVICES PROVIDER FOR SOFTWARE SERVICES INCLUDING INDIVIDEO

Bluerush Inc. has secured a contract valued at approximately $810,000 (U.S.) with a leading United States-based provider of retirement planning and fiduciary outsourcing solutions.

Under terms of the contract, Bluerush will complete two projects, each of which includes a combination of one-time and recurring revenues. One of the projects is a scalable services offering designed to help businesses in the U.S. streamline and simplify the process for managing retirement plans. The other project involves the creation of a sales tool targeted at onboarding existing or net new prospects that will harness the IndiVideo platform. Up to $570,000 (U.S.) of the total contract is for one-time development fees and the remaining $240,000 (U.S.) will be recognized as recurring revenue over a period of two years.

"We are gaining increased traction in the U.S., helping leading enterprises to digitally transform their customer communications," said Larry Lubin, president of Bluerush. "This contract demonstrates our versatility and ability to deliver diverse and customized solutions for a leading financial services company. It also reflects growing demand for IndiVideo, our flagship product, which is driving increased customer engagement and analytics across the financial services sector."

About Bluerush Inc.

Bluerush develops and markets IndiVideo, a disruptive, award-winning interactive personalized video platform that drives return on investment throughout the customer life cycle, from increased conversions to more engaging statements and customer care. IndiVideo enables Bluerush clients to capture knowledge and data from their customers' video interaction, creating new and compelling data-driven customer insights.

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