Mr. John Blaney reports
SPIN MASTER AND FELD ENTERTAINMENT INC. EXPAND PARTNERSHIP WITH NEW FIVE-YEAR LICENSING AGREEMENT FOR SUPERCROSS
Spin Master Corp. has formed a licensing partnership with Feld Entertainment Inc. as the new global master toy partner for Supercross, the premier offroad motorcycle racing series, attracting top professional riders from around the world, chasing their dreams in the most well-known stadiums to become the Supercross champion. The five-year licensing agreement begins in 2021, expanding on Spin Master's current relationship with Feld Entertainment's Monster Jam brand and growing its presence in the vehicle play category.
"We're thrilled that Feld Entertainment has entrusted Spin Master to bring the excitement and competitive spirit of Supercross to life in an all-new, innovative toy line," said John Blaney, senior vice-president, licensing, Spin Master. "We first embarked on our partnership with Feld in 2017 and launched a re-envisioned Monster Jam toy line in January, 2019. The toy line has outpaced sales expectations and has received global praise from kids and fans, who love the authenticity and detail we've added to the experience. This new partnership with Supercross delivers on a number of Spin Master's key growth strategies, including expanding global sales and innovating across our portfolio by winning new licences."
"We are excited about this multiyear brand partnership with Spin Master as we continue to grow the sport of Supercross by engaging new and current fans with two-wheel play while reinforcing Supercross as one of the most exciting brands in motorcycle racing," said Jeff Bialosky, vice-president of licensing and retail development, Feld Entertainment. "We are well aligned with Spin Master to entertain and inspire children through everyday play, and I'm excited kids will have more ways to interact with Supercross beyond the live event."
The Spin Master Supercross toy portfolio will hit store shelves in the spring of 2021, including a wide range of die-cast products to create extended play opportunities for kids and fans of the brand.
About Spin Master Corp.
Spin Master is a leading global children's entertainment company creating exceptional play experiences through a diverse portfolio of innovative toys, entertainment franchises and digital toys and games. With over 1,800 employees in 28 offices globally, Spin Master distributes products in more than 100 countries.
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