Mr. Michael Cammarata reports
VIRTUAL CONFERENCE MARKS LAUNCH OF MOOD RING CANNABIS PRODUCTS IN BRITISH COLUMBIA
Neptune Wellness Solutions Inc.'s Mood Ring recreational cannabis products will be available for purchase -- for the first time -- this week in British Columbia.
The company marked Mood Ring's official entrance into the Canadian market with a virtual conference involving journalists from various media outlets and key Neptune executives.
"This is a landmark moment for Neptune as we embark on widespread distribution throughout the Canadian market," said Michael Cammarata, Neptune's chief executive office and president. "The company's mission is to become the brand leader in cannabis, and we have established a KPI program that, we believe, will deliver new and innovative SKUs for the next five successive quarters.
"We believe cannabinoids are poised to be the next superingredient. We are standing on the edge of a plant-based transformation, driven as a result of changing consumer demand. Neptune intends to bring the benefits of cannabis to the world to harness its wide range of benefits across wellness, beauty, household products, among other uses."
Developed and manufactured at the company's purpose-built facility in Sherbrooke, Que., Mood Ring is the next generation of cannabis products, including: high-cannabidiol oil, high-cannabidiol capsules, classic hashish and legacy hashish. The latter two products comprise extracted cannabis trichomes and use Neptune's newly implemented and proprietary solventless extraction for tetrahydrocannabinol concentrates.
Starting this week, the products will be available for purchase through the
B.C. Cannabis Stores
on-line and, subsequently, the bricks-and-mortar locations. Additionally, the Mood Ring product line will be available to 299 privately licensed retailers in British Columbia.
In Canada, Neptune anticipates further purchase orders imminently, following the signing of a supply agreement with the Ontario Cannabis Store, the wholesaler and sole on-line retailer for recreational cannabis in Ontario, for the sale and distribution of Mood Ring. The company is now working with additional provincial boards to register products and increase the distribution capabilities for Mood Ring.
"Canadian customers will soon learn Mood Ring isn't only about hashish, oil and capsules. We are aggressively pursuing the development and manufacturing of many new cannabis product lines that continue to meet our commitment to reaching a certain bar -- that is, high-quality, affordable and environmentally friendly products," said Greg Herle, Neptune's national sales director.
The potential retail footprint of Mood Ring is at least 584 retail stores.
About Neptune Wellness Solutions Inc.
Neptune Wellness Solutions is a unique, global health and wellness company that is changing consumer habits through the creation and distribution of environmentally friendly, ethical and innovative consumer product goods. Neptune's simultaneous focus on B2C (business-to-consumer) and B2B (business-to-business) customer-oriented brand development provides the company with international reach and scale from its owned and operated facilities that extract and create product formulations to the sales floor at top global retailers. Underpinned by a disruptive spirit, Neptune's diversified and fully integrated business model focuses on natural, plant-based, sustainable and purpose-driven lifestyle brands and the use of cannabinoids in household products to make them safer, healthier and more effective. Its portfolio includes emerging brands, such as Forest Remedies, Ocean Remedies, Neptune Wellness, Mood Ring and Oceano3, poised for rapid growth and expansion. Backed with a cost-efficient manufacturing and supply chain infrastructure that can be scaled up and down or into adjacent product categories to identify new innovation opportunities, Neptune quickly adapts to consumer preferences and demand, and is bringing its products, as well as other Fortune 100 brands, to market through strategic distribution partnerships, mass retail partners and e-commerce channels. Neptune is committed to its core mission of redefining health and wellness, and helping humanity thrive by providing sustainable, consumer-focused solutions.
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