Mr. Brian Kalish reports
MEDIACENTRAL AND IMD HEALTH GLOBAL EXPAND PARTNERSHIP TO CREATE ELEVATED BRANDED CONTENT FOCUSED ON THE HEALTH AND WELLNESS INDUSTRY
Media Central Corporation Inc. has expanded its existing partnership with iMD Health Global to provide readers of the company's publications -- NOW Magazine, the Georgia Straight and the Canncentral website -- with informative, reliable and up-to-date health information. The new branded content partnership will provide an additional source of revenue for the company as it continues to grow its revenue sources derived from affiliate and branded content.
According to HubSpot, 70 per cent of marketers are actively investing in content marketing, with 56 per cent of businesses reporting that they want to increase their spending in this sector. Effective Oct. 8, 2020, new co-branded spaces in partnership with iMD appeared on NOW and will soon be implemented on the Straight and Canncentral platforms. These spaces will provide health brands the opportunity to offer expert insights into the latest health and wellness issues through intelligent and well-executed branded content. The revenue from brand partners will provide the company with the resources to leverage more elaborate production techniques, secure high-profile contributors and be more prolific, ultimately benefiting the reader.
"We recognize that we have a responsibility to be transparent with the public about editorial versus branded content, and we are committed to upholding that through the appropriate labelling of each piece of content," said Brian Kalish, chief executive officer of Media Central. "However, we are also determined to rethink and reshape what branded content is. Our mission is to push the bar to deliver higher-quality, balanced, educational pieces that disembark significantly from the agenda-heavy advertorials of the past. We want to give our audience access to a wide variety of the best health content available from true experts in the field while providing brands with an opportunity to connect to our niche, influential and vast audience."
iMD is a global award-winning digital health company that seeks to create happier, healthier and better-informed patients by equipping people with the information they need when and where they need it. iMD offers a robust digital library of health education resources and tools, including over 80,000 patient-friendly images, booklets, fact sheets and videos featuring vetted information from over 60 Canadian health associations, product manufacturers and the world-renowned Mayo Clinic. The extensive materials cover more than 2,100 common medical ailments and procedures. iMD will tap into its extensive database to drive partnerships to this new offering.
"The Media Central team continue to innovate, and we are thrilled to work with them on this new initiative," said Kevin Delano, president and chief executive officer of iMD Health. "Connecting our expertise and deep relationships within the health care sector to Media Central's strong and engaged audience is a smart and sustainable way to drive revenue growth for both businesses."
While Media Central continues to introduce alternative ways to monetize and sustain its media brands through new models of advertising, e-commerce, affiliate partnerships and branded content partnerships, the company remains committed to providing its audience of 6.5 million with up-to-the-minute reporting on local news, alternative perspectives, and entertainment and cultural coverage from an editorial perspective.
About Media Central Corporation Inc.
Media Central is an alternative media company situated to acquire and develop high-quality publishing assets, starting with the recent acquisition of Vancouver Free Press Corp., the purchase of NOW Communications Inc. and the launch of digital cannabis platform CannCentral. Media Central is consolidating and digitally monetizing the over 100 million coveted and premium consumers of the approximately 100 alternative urban publications across North America, creating the most powerful audience of influencers.
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