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Media Central Corporation Inc
Symbol FLYY
Shares Issued 338,325,802
Close 2020-10-01 C$ 0.015
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Media Central to promote Vessi on digital platforms

2020-10-01 09:19 ET - News Release

Mr. Brian Kalish reports

MEDIA CENTRAL CONTINUES TO EXPAND AFFILIATE MARKETING PARTNERSHIPS SIGNING WITH VESSI, CANADA'S LEADING WATERPROOF FOOTWEAR BRAND

Media Central Corp. Inc. has entered into an affiliate partnership with well-known waterproof Canadian footwear company Vessi. The partnership will be featured on the digital platforms of Media Central's leading NOW Magazine and the Georgia Straight. Similar to the previously announced partnership with on-line gaming site, Spreads, editors from each outlet will produce engaging sponsored content that will drive potential consumers to Vessi's website through in-text links, banner ads and e-mails.

Vessi is a Vancouver-based Canadian waterproof sneaker company that launched in 2018. In April of this year, Vessi introduced the Vessi Community Fund, a fund giving away $1,000 for 10 days to everyday heroes who are looking to make a difference through small acts of kindness within their community. As a direct result, Vessi tripled its sales during that quarter and expects to hit one million customers by the end of 2020. Media Central will leverage its audience of 6.5 million readers through engaging and relevant content, driving readers to purchase from Vessi through affiliate links.

Statista reported that the global footwear market in 2020 is estimated to be worth $365.5-billion (U.S.) and is forecasted to reach about $530.3-billion (U.S.) by 2027. Media Central recognizes the footwear industry in Canada is an increasingly large market and, as fashion trends continue to favour athleisure sneakers, saw an opportunistic partnership in Vessi. According to Statista, the footwear market in Canada is estimated at $8,637,000,000 in 2020 and is expected to grow annually by 4.0 per cent.

As noted in the recent Spreads release, the affiliate marketing sector is worth $12-billion and continues to be one of the largest sources of on-line e-commerce income with 94 per cent of publishers engaging with more than one affiliate partner at a time. The company continues to build its affiliate marketing partnerships, seeking brands that align to Media Central's audience of 6.5 million. Through its Vessi partnership, Media Central will generate revenue in the form of commission on completed sales from users that are delivered to its websites.

"We have seen positive month-over-month revenue growth from our existing affiliate partnerships and forecast affiliate marketing to be a significant sales driver as we move into the future. At Media Central, we are focused first on the experience of our audience and we will continue to ensure that any partnership we enter into will benefit and align with our readers interests and preferences," said Brian Kalish, chief executive officer of Media Central.

The Vessi partnership adds to Media Central's affiliate agreements with Spreads, Tia Health, iMD Health and Wineonline. Media Central and its subsidiaries remain committed to providing its engaged audience of 6.5 million with up to the minute reporting on local news, arts, entertainment and cultural coverage from an editorial perspective. Media Central carefully selects its partners, ensuring principles align and that its readers will gain value from the promotion. All sponsored content is marked as such and upholds to the highest level of journalistic integrity.

About Media Central Corp. Inc.

Media Central is an alternative media company situated to acquire and develop high-quality publishing assets starting with the recent acquisition of Vancouver Free Press Corp., the purchase of NOW Communications Inc., and the launch of digital cannabis platform CannCentral and e-sports outlet ECentralSports. Media Central is consolidating and digitally monetizing the over 100 million coveted and premium consumers of the approximately 100 alternative urban publications across North America, creating the most powerful audience of influencers.

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