Ms. Jenn Hepburn reports
EMERALD HEALTH THERAPEUTICS' JOINT VENTURE PURE SUNFARMS' BRANDED PRODUCTS SHIP TO SASKATCHEWAN AND ARE APPROVED IN MANITOBA
Emerald Health Therapeutics Inc.'s joint venture for large-scale, low-cost, high-quality cannabis production, Pure Sunfarms, has begun shipping branded, packaged dried flower products to Saskatchewan following approval from the Saskatchewan Liquor and Gaming Authority (SLGA), which permits and monitors cannabis wholesalers and retailers in the province. Pure Sunfarms expects its products to be available to Saskatchewan consumers beginning next week.
Saskatchewan is the fifth-largest province by cannabis sales, with roughly 6 per cent of Canadian sales (1), and is second in per capita spending on cannabis of the five largest provinces (1). With the SLGA's announced move toward an open market cannabis model by September, there will be no cap on the number of licensed retailers (currently 44) permitted in the province, which is expected to give more consumers access to product.
"Following Pure Sunfarms's success in British Columbia, Ontario, and most recently, Alberta, we are pleased to supply another key market in Canada as we continue to expand our footprint across the country," said Mandesh Dosanjh, president and chief executive officer, Pure Sunfarms. "With Saskatchewan's strong network of retailers, we are excited to offer even more Canadians our signature strains at a great price."
"Pure Sunfarms' methodical expansion of new markets and current and planned new product offerings continues to reflect its stellar leadership in the industry," said Riaz Bandali, chief executive officer, Emerald Health Therapeutics. "We expect the anticipated expansion of retail stores in provinces such as Saskatchewan and Ontario to further strengthen Pure Sunfarms' growth opportunity over the next quarters."
Approved to sell to Manitoba
Pure Sunfarms has been accepted by the Manitoba Liquor and Lotteries Corporation as an official supplier of non-medical adult-use cannabis to the province's licensed private sector retailers and will begin shipping branded packaged products to Manitoba as soon as possible.
Following the launch of Pure Sunfarms' products in Saskatchewan and Manitoba, they will be available in five of Canada's six most populous provinces, representing over 70 per cent of the Canadian population. Pure Sunfarms continues to advance discussions to supply cannabis to other Canadian provincial distributors.
New dried cannabis product launches include first prerolls in Ontario
Pure Sunfarms continues to launch new product offerings, including preroll formats, new strains and new package sizes:
Prerolled dried cannabis products (four different strains) in Ontario -- prerolls were the second-largest-selling product category in Ontario in its fiscal 2020 year (2);
Prerolls of Afghan Kush, one of Pure Sunfarms' top-selling strains, as well as Headband in British Columbia;
Two new strains, D. Bubba and high THC (tetrahydrocannabinol) Pink Kush, two well-known British Columbia strains, which are Pure Sunfarms' first new strains since the launch of its initial eight strains in September, 2019;
A hybrid 28-gram (one-ounce) large-format package in British Columbia and Alberta, and in Ontario in the coming weeks;
White Rhino seven-gram and Island Honey seven-gram packages in Alberta.
Preparing launch of bottled cannabis oils and cannabis 2.0 products this summer
Pure Sunfarms continues to prepare the rollout of its first bottled cannabis oils and its first cannabis 2.0 offerings this summer. Its cannabis 2.0 rollout will include a selection of prefilled 510 vape cartridges and bottled cannabis oil, available in the extract forms of its top-selling (3) dried cannabis strains, under the highly regarded and well-trusted Pure Sunfarms brand.
(1) Twelve months ended April 30, 2020. Source: Statistics Canada.
(2) Source: Ontario Cannabis Store -- A Year in Review 2019-2020.
(3) Market share performance is based on calculations by Pure Sunfarms from sales information provided by the Ontario Cannabis Store (OCS).
About Emerald Health Therapeutics Inc.
Emerald Health Therapeutics is committed to creating new consumer experiences with distinct recreational, medical and wellness-oriented cannabis and non-cannabis products, with an emphasis on life-science-based innovation and production excellence.
We seek Safe Harbor.
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