Ms. Jenn Hepburn reports
EMERALD HEALTH THERAPEUTICS' VERDELITE LAUNCHES SOUVENIR CANNABIS BRAND IN QUEBEC
Emerald Health Therapeutics Inc.'s Verdelite Sciences subsidiary in St. Eustache, Que., has launched its new Souvenir cannabis brand in the province. The Souvenir product line initially consists of select dried flower products from two Emerald cultivars, grapefruit GG4 and Chemdog. The first shipments have been made to the SQDC, Quebec's cannabis distribution board, and will be distributed through SQDC retail and on-line stores.
Souvenir is focused on bringing unique offerings to the Quebec market at a competitive price point. Artisanal care and freshness are implicit in Verdelite's cultivation, harvesting and production philosophy. Every batch of dried flower product is hand harvested, hang dried and dry trimmed, then carefully cured and hand packaged. These craft products are delivered to the SQDC within weeks of packaging to ensure the highest possible product freshness to consumers.
"With over 80 years of cannabis growing experience in Quebec, our Souvenir branded high-quality cannabis is grown with passion and pride that pays homage to its Quebec roots and customers," said Riaz Bandali, president and chief executive officer of Emerald. "This highly sophisticated operation was fully commissioned and in full production just in the first quarter of this year, and we look forward to the progress of this operation as it continues to develop through multiple harvest cycles."
The initial Souvenir products are high-potency THC (tetrahydrocannabinol) strains with distinct aromas and flavours. Chemdog is a classic sativa-dominant hybrid, bred in the 1970s. Grapefruit GG4 is a combination of grapefruit, a citrusy sativa, and GG4, a member of the indica GG family. The initial products are available in 3.5-gram packages. This will be expanded into new formats and categories, including 15 g and prerolls.
Verdelite Sciences' sophisticated 88,000-square-foot indoor growing facility, which is located near Montreal, employs 67 people and comprises 21 independent grow rooms to produce small batches of craft cannabis. Verdelite has an extensive library of cannabis genetics and continuing research and development to develop new strains, giving it the opportunity to offer unique Souvenir products every quarter.
About Emerald Health Therapeutics Inc.
Emerald Health Therapeutics is committed to creating new consumer experiences with distinct recreational, medical and wellness-oriented cannabis and non-cannabis products, with an emphasis on life science-based innovation and production excellence. Emerald's three distinct operating assets are designed to uniquely serve the Canadian marketplace and international opportunities.
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