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by Will Purcell

The diamond and specialty minerals stocks box score for Monday was a ho-hum 94-102-114 as the TSX Venture Exchange fell six points to 613. Ewan Mason's Star Diamond Corp. (DIAM) dropped one-half cent to nine cents on 74,000 shares. The company, twice jilted by a mining major on its mammoth FalCon diamond project in Saskatchewan, is taking control of its own promotion -- if not yet the project itself. "February is diamond month," Star enthuses, and while its pitch has yet to budge its stock, investors are thrilled with images of polished gems prepared from rough that Star mined years ago.

"Each diamond revealed will be named and the provenance of the stone will be disclosed," cheered Mr. Mason, Star's chairman and interim president and chief executive officer; and true to his word, the company has been revealing a new diamond each day this month, applauding its virtues across various social media platforms. The intent of the company's pitch aside, the daily diamonds offer much insight into the quality of the FalCon diamonds.

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