Mr. Kevin Coft reports
ZENABIS ANNOUNCES INITIAL SHIPMENTS OF 510-THREADED VAPORIZER LINE
Zenabis Global Inc. has made initial shipments of its Re-Up 510-threaded vaporizer line.
This week, Zenabis completed first shipments of this new product line, which is produced at Zenabis Atholville using product cultivated and extracted by Zenabis, with no requirement for third party processing. Currently, the product offering includes two high THC (tetrahydrocannabinol) products and one CBD (cannabidiol) product. Zenabis currently has listings of this product in five provinces and anticipates listings in an additional three provinces by the end of August.
Zenabis anticipates that its 510-threaded vaporizer line will contribute meaningfully to net revenue from August, 2020, onward given consumer preference for the Re-Up 510-threaded vaporizer line of products. Thus far, all offers made under the Re-Up 510-threaded vaporizer line have been accepted by provincial counterparties. Zenabis has focused on achieving differentiation in this product line through:
A focus on competitive, best-in-class pricing (targeting lowest retail pricing versus competitors in all available provincial markets);
Products based on terpene flavour profile, as opposed to cultivar.
Zenabis created this product line with a focus on consumer education and experience. The Re-Up 510-threaded vaporizer line of products was developed by the company's product development team to assist consumers in better understanding the botanical nature of terpenes. Each vaporizer cartridge type was developed with a purposefully curated selection of terpenes with complementary flavour profiles and similar characteristics. The initial launch of the Re-Up 510-threaded vaporizer product line will include two high THC vaporizer cartridges: (i) lemon and lavender; and (ii) hops and spice, as well as one high CBD vaporizer cartridge, pine and berry. The Re-Up 510-threaded vaporizers product line will be available in two formats, 0.5 gram and 1.0 g, and fit all standard 510-thread vaporizer pens.
Kevin Coft, chief executive officer of Zenabis, stated: "We are very excited to have completed initial shipments under this product line, especially given that this was achieved through full, internalized production of these products at Zenabis Atholville utilizing in-house extraction and filling. We believe that the Re-Up 510-threaded vaporizer line is a strong complement to our existing, premium Pax Era line of vaporizer cartridges." Olen Vanderleeden, senior vice-president of Zenabis, added, "Based on indications from provincial counterparties and considering our competitive pricing, Zenabis anticipates incremental monthly revenue in excess of $1-million per month once production at Zenabis Atholville rises to a level to meet consumer demand."
About Zenabis Global Inc.
Zenabis is a significant Canadian licensed cultivator of medical and recreational cannabis, and a propagator and cultivator of floral and vegetable products. Zenabis employs staff coast-to-coast, across facilities in Atholville, N.B.; Aldergrove, Pitt Meadows and Langley, B.C.; and Stellarton, N.S.
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