Mr. Craig Finster of Versus Systems reports
VERSUS SYSTEMS ENTERS HEALTH AND WELLNESS SECTOR WITH EPLAY DIGITAL
Versus Systems Inc. has entered into a partnership with ePlay Digital Inc. to bring Versus's proprietary in-app rewards technology to ePlay's health and wellness applications and platforms.
With ePlay, Versus expands into the global wellness market, valued at over $4-trillion according to the Global Wellness Institute. ePlay's catalogue of health, wellness and personal improvement applications further diversifies Versus's content offerings for reward partners in video content platforms and lifestyle mobile applications.
"When considering health and wellness platforms, with fitness apps in particular, we are looking at a market size that's expected to reach approximately $15-billion in the next five years," said Craig Finster, president and chief financial officer of Versus Systems. "We examined that growth potential and the opportunities that would bring and realized that scaling our platform into the wellness category is a no-brainer."
Trevor Doerksen, president and chief executive officer of ePlay Digital, commented: "Our Versus partnership is perfectly timed as we add augmented reality and 3-D fitness functionality, tracking and visualization to new and existing products and verticals, including new mobile and wearable apps specifically for fitness and wellness communities. ePlay's fitness apps, such as our mobile games, gamify running, biking and exercise to motivate users and optimize their performance. Versus's rewards system can help to keep these goal-oriented consumers of health and wellness apps even more engaged as they pursue exciting prizes."
Versus Systems Inc.
Versus Systems has developed a proprietary in-game prizing and promotions engine that allows game publishers and developers to offer in-game and in-app prizing across mobile, console, PC games and streaming media. Brands pay to place products in the game(s), and gamers compete for those prizes.
About ePlay Digital
ePlay Digital is a mobile game creator and publisher specializing in sports, e-sports and entertainment augmented reality titles, including its new flagship title,
Big Shot Basketball,
and the Howie Mandel mobile game collaboration. ePlay is operated by an award-winning team of sports, gaming and e-sports leaders, as well as broadcast and digital technology industry experts, software engineers and athletes, that have brought dozens of game titles to market for companies including: Time Warner Cable; ESPN; Sony Pictures; AXS TV; Intel; AXN; Fiat; and CBS.
ePlay's wholly owned subsidiary,
Mobovivo, specializes in augmented reality, mobile game development and mobile e-sports streaming.
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