Dr. Toni Rinow reports
PIVOT PHARMACEUTICALS RE-BRANDS AS BETTERLIFE PHARMA INC
Pivot Pharmaceuticals Inc. has changed its corporate name to BetterLife Pharma Inc. The company will change its ticker symbol to BETR taking effect immediately. BetterLife is committed to becoming a brand leader with its superior, proprietary phytocannabinoid and micronutrient product portfolio.
"Two thousand twenty marks an important point in our evolution and this new branding reflects our commitment to commercialize science-based innovative medical formulations and to offer high-quality preventive and self-care solutions to our customers," said Dr. Toni Rinow, chief executive officer of BetterLife Pharma. "We are leveraging our expanding drug delivery IP portfolio and customized formulation capabilities to develop products in compliance with the highest quality standards, respecting tight specifications from raw material to final product and rigorously adhering to best practices."
BetterLife recognizes the importance of creating a market-leading brand and is actively working with Joseph Mimran & Associates to brand and market BetterLife's world-class phytocannabanoid and nutraceutical products with an immediate focus on BetterLife's product rollout in the United States in Q1 2020.
The new name is effective immediately, and will be implemented across the company's product line.
About BetterLife Pharma Inc.
BetterLife Pharma is a science-based innovative medical wellness company aspiring to offer high-quality preventive and self-care products to its customers.
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