The Financial Post reports in its Saturday, Sept. 28, edition that Manulife Financial, in partnership with Discovery Health, is rolling out a life insurance app to its employees and the rest of the country. The Post's Nicholas Sokic writes that the Vitality app tracks your health based on several personalized physical and mental assessments. Users can reach bronze, silver, gold or platinum ranking based on their own fitness goals, and win discounts and gift certificates for hotels.com, Amazon, Cineplex and Tim Hortons, among others.
Manulife launched Vitality in the U.S. four years ago under its John Hancock division, and on an individual basis in Canada in 2017. The group benefits version was launched for Manulife employees in July, which reported 50-per-cent participation in its first month. Manulife has now opened the group benefits program to other companies during a staggered rollout, and already counts Walmart Canada and Bank of Nova Scotia as customers. The Vitality app is used in more than 20 countries with 10 million participants. Manulife signed a global pledge with other lifecos to make 100 million people more active by 2020. Manulife says participation in the program is optional.
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