Mr. Marcos Agramont reports
ISODIOL INTERNATIONAL INC. ANNOUNCES SUCCESSFUL LAUNCH OF ISO-SPORT PRODUCTS AT THE VITAMIN SHOPPE
Isodiol International Inc. has entered into a strategic relationship with Vitamin Shoppe Inc. (VSI) for the launch of the company's Iso-Sport products. Iso-Sport will serve as a leading brand of sports performance cannabinoid (CBD) hemp extract products at The Vitamin Shoppe.
The Vitamin Shoppe is an omnichannel specialty retailer of nutritional products that continues to expand its CBD hemp extract offerings to meet consumer demand and serve as a trusted retailer of quality health and wellness supplements. As a one-stop destination for CBD hemp extract products, The Vitamin Shoppe will offer Iso-Sport's products in 390 of its premier stores.
Andrew Alvis, president of Isodiol, stated: "This opportunity is very near to our hearts at Isodiol and it represents a profound leadership moment in our industry. Our Iso-Sport brand ambassadors were some of the first athletes to represent CBD in Olympic competition, and we honour that pioneering spirit with the products being made available through our valued relationship with The Vitamin Shoppe."
Lisa Harnisch, vice-president and general marketing manager at The Vitamin Shoppe, said: "As we expand our one-stop destination for trusted, high-quality CBD hemp extract products at The Vitamin Shoppe, we are excited to partner with Isodiol to bring its innovative Iso-Sport range of sports performance CBD hemp extract products to our customers. In The Vitamin Shoppe's efforts to offer industry-leading solutions and guidance to consumers, we choose to partner with brands that meet our high standards of quality and service."
David Hawk, a former Mr. USA and Mr. World IFBB professional bodybuilder and sport nutrition and wellness industry expert, was instrumental in aligning The Vitamin Shoppe on the unique and essential differences and benefits of the Iso-Sport products and stewarding the relationship with the company.
"This strategic relationship with The Vitamin Shoppe is the result of long-term efforts by Isodiol and numerous professionals in science and sports community who have collaborated to create and market the leading sports performance CBD products on the market," said Mr. Hawk. "We know there are other options in the CBD products universe, but as of today none have quiet the unique ingredient profile, formulation and category pedigree of Iso-Sport."
Iso-Sport products are now available for purchase in store at approximately 390 locations and on-line at The Vitamin Shoppe.
About Isodiol International Inc.
Isodiol International is focused on the nutritional health benefits that are derived from hemp and is a product development, sales, marketing and distribution company of hemp-based consumer packaged goods (CPG) and solutions. Isodiol has commercialized a plus-99-per-cent pure, naturally isolated CBD, including microencapsulations, and nanotechnology for quality consumable and topical skin care products. Isodiol's growth strategy includes the development of over-the-counter and pharmaceutical drugs and continued international expansion into Latin America, Asia and Europe.
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