Mr. Brian Kalish reports
MEDIACENTRAL LAUNCHES NEW COMPACT FORMAT FOR ITS NEWSPAPERS
Media Central Corp. Inc. has introduced a common new format for the weekly print editions of its flagship titles, NOW Magazine and Georgia Straight. Print readers in Toronto and Vancouver noticed a visible change in the physical size of NOW and the Straight which took effect with the June 18, 2020 editions.Image: https://www.accesswire.com/users/newswire/images/595098/mediacentralimg106242020.png
The Straight previously produced what is referred to as a long tabloid 15.5 inches in depth, while NOW Magazine printed a "traditional tabloid" 12.5 inches in depth. Moving forward, both titles will be published as compact square tabloid formats that are 11 inches in depth, creating a consistent look and feel between the two publications.
MediaCentral has struck a national supply agreement with TC Transcontinental Printing to print NOW and the Straight out of its state-of-the-art Toronto and Vancouver facilities. By consolidating production with one printer and introducing the format change, MediaCentral expects to generate an estimated 18 per cent in annual newsprint and ink savings.
"Our strategic move to the new format generates a healthy reduction in production costs, without impacting our ability to deliver award-winning editorial," said Brian Kalish, CEO of Media Central Corporation. "In addition, printing NOW and Straight in a consistent format better equips our sales team to sell national advertising bundles targeting Canada's two largest English-language markets. Standard ad sizes make it easier for advertisers to reach our 6.5 million readers."
"We are thrilled with the new look of the Straight," said Charlie Smith, Editor of the Georgia Straight. "Not only does the new design increase portability, making it more convenient to read, especially on public transportation, but the smaller format allows us to create dedicated topic pages devoted to one single story or topic. This means our readers can easily navigate the paper according to their interests."
MediaCentral has selected TC Transcontinental Printing for its strong commitment to sustainable practices. TC Transcontinental Printing promotes the use of sustainable materials by making 100 percent of its paper purchases from third party certified or recycled sources, allowing it to optimize waste management with the aim for zero non-hazardous waste to landfill. It is the largest printer in Canada and the 4th largest in North America. NOW Magazine and the Straight will be printed on compatible state-of-the-art KBA presses.
Source:TC Transcontinental Printing-END-
About Media Central Corporation Inc.
Media Central Corporation Inc. (CSE: FLYY, FSE: 3AT) is an alternative media company situated to acquire and develop high-quality publishing assets starting with the recent acquisition of Vancouver Free Press Corp., the purchase of NOW Communications Inc. and the launch of digital cannabis platform CannCentral.com and esports destination ECentralSports.com. MediaCentral is consolidating and digitally monetizing the over 100 million coveted and premium consumers of the approximately 100 alternative urban publications across North America, creating the most powerful audience of influencers.
www.mediacentralcorp.comInstagram: @mediacentralcorpTwitter: @mediacentralcFacebook: Media Central Corp.
About Vancouver Free Press Corp.,Vancouver Free Press Corp., owns and operates Georgia Straight and straight.com. Established in 1967 as the news, lifestyle, and entertainment weekly in Vancouver, the Georgia Straight has been an integral part of the active urban West Coast lifestyle for over 50 years. Reaching over 56 million annual readers, every Thursday in print, and every day at straight.com, Georgia Straight delivers an award-winning editorial package of features, articles, and reviews. Regular coverage includes news, tech, arts, music, fashion, travel, health, cannabis, and food, plus Vancouver's most comprehensive listings of entertainment activities and special events. Vancouver Free Press Corp. is a wholly owned subsidiary of Media Central Corporation Inc. (CSE: FLYY, FSE: 3AT).
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