Mr. Kevin Delano reports
MEDIACENTRAL PARTNERS WITH IMD HEALTH GLOBAL PROVIDING READERS WITH EVEN GREATER ACCESS TO HEALTH INFORMATION
Media Central Corporation Inc. has entered into a memorandum of understanding (MOU) with iMD Health Global to provide readers of the company's flagship publications NOW Magazine and the Georgia Straight with free access to Canada's largest library of reliable, trusted and up-to-date clinical health information. iMD is a global award-winning digital health company that seeks to create happier, healthier and better-informed patients by equipping people with the information they need when and where they need it. iMD offers a robust digital library of health education resources and tools, including over 80,000 patient-friendly images, booklets, fact sheets and videos featuring vetted information from over 60 Canadian health associations, product manufacturers and the world-renowned Mayo Clinic. The extensive materials cover more than 2,100 common medical ailments and procedures.
"We have discovered that over 83 per cent of adults in Canada use the Internet to self-diagnose a symptom, but a mere 3 per cent of those search results were actually accurate. Because of this misinformation, 47 per cent of patients reported feeling anxious. Our mission is to provide patients with more comprehensive materials so they can get the accurate information they need," said Kevin Delano, president and chief executive officer of iMD Health. "We are thrilled to partner with Media Central and to provide their influential and vast readership with access to our vetted and informed resources."
This latest foray follows Media Central's April announcement about the company's affiliation with Tia Health to provide its readers free access to the telehealth service's vast network of remote physicians across Canada. With the Internet playing an increasingly large role in health information access, Media Central has identified health as a leading content vertical that will contribute to the company's audience growth strategy. Since acquiring NOW and the Straight the company has significantly increased health coverage, especially following the onset of the global pandemic.
"With COVID-19 dramatically altering the global landscape and changing how consumers perceive their own personal health, we have pivoted to provide our readers with more informative health news and content. We are thrilled to now be able to offer our readers the opportunity to easily and accurately receive quality, clinical information about their potential ailments. iMD Health's vast resources and award-winning technology are a great complement to us," said Brian Kalish, chief executive officer of Media Central. "As we move forward with iMD we will formulate an affiliate-based program for both parties and include it in our ever developing monetization plan. In the meantime, we are delighted to provide this service to our readers and are confident they will find the information both helpful and valuable."
NOW and the Straight will provide access to iMD's clinical health care information through portals on the Now Toronto and Straight websites, respectively, and will promote the offering omnichannel through print, digital, social media and their e-mail marketing applications.
About Media Central Corporation Inc.
Media Central is an alternative media company situated to acquire and develop high-quality publishing assets starting with the recent acquisition of Vancouver Free Press Corp., the purchase of Now Communications Inc. and the launch of digital cannabis platform CannCentral. Media Central is consolidating and digitally monetizing the over 100 million coveted and premium consumers of the approximately 100 alternative urban publications across North America, creating the most powerful audience of influencers.
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