Mr. Ellis Jacob reports
CINEPLEX ANNOUNCES QUEBEC'S FIRST 'PLAYDIUM' ENTERTAINMENT COMPLEX COMING SOON TO BROSSARD
Cineplex Inc. is planning to open a new Playdium entertainment complex in Brossard, Que. Coming soon to Quartier DIX30, the new Playdium will be located next to Cineplex Odeon Brossard Cinemas and VIP and will be the ultimate playground for teens, their friends and families to play without limits. In partnership with Oxford Properties, construction is scheduled to begin in early 2020, with the location targeted to open in late 2020.
"The new Playdium in Brossard will showcase our diverse and ever-growing portfolio of entertainment offerings," said Ellis Jacob, president and chief executive officer of Cineplex. "From classic arcade games and 10-pin bowling to the latest in virtual reality, it will be the ultimate destination for families and friends looking to unwind, have fun and spend time together."
"Entertainment and leisure experiences are changing the way people interact with retail environments," said Brad Jones, head of retail at Oxford Properties. "We're pleased to grow Oxford's relationship with Cineplex into new markets with the introduction of this kind of rich entertainment offering that combines leading technology with social experiences. As a community hub in Brossard and a destination for visitors from across the Montreal region, Quartier DIX30 is an ideal location for the growing Playdium concept."
Spanning close to 30,000 square feet, approximately two-thirds of the complex will be dedicated to gaming and attractions like state-of-the-art amusement games, mini golf, bowling and virtual reality, with the other third offering a range of tasty on-the-go bites and handcrafted dishes. Whether competing to win some awesome swag, sharing a fresh and delicious meal, hosting parties or team outings, or simply hanging out with friends, Playdium is a community-based space to connect, engage and play.
Cineplex opened its first reinvented Playdium complex in Brampton, Ont., in September, 2019, with the second location opening in Whitby, Ont., in November, 2019. The company plans to open 10 to 15 locations in mid-sized communities across the country, including a new location in Dartmouth, N.S., in 2020. Cineplex also operates seven locations of The Rec Room -- Canada's epic new destination for food and fun for millennials, their friends and families -- in South Edmonton, Alta., West Edmonton Mall, Alberta, Calgary, Alta., Toronto, Ont., London, Ont., Mississauga, Ont., and St. John's, Nfld. Both Playdium and The Rec Room leverage Cineplex's existing industry-leading entertainment, amusement gaming, food service, content creation, digital media and operational capabilities, as well as its relationship with SCENE, Canada's largest entertainment rewards program. Cineplex also today announced plans to open a new VIP Cinemas at Cineplex Cinemas Forum in Montreal, with a target opening of April, 2020.
About Cineplex Inc.
Cineplex is a top-tier Canadian brand that operates in the film entertainment and content, amusement and leisure, and media sectors. A leading entertainment and media company, Cineplex welcomes over 70 million guests annually through its circuit of theatres and location-based entertainment venues across the country.
© 2020 Canjex Publishing Ltd. All rights reserved.