Mr. Ellis Jacob reports
INTRODUCING THE CINEMA OF THE FUTURE: CINEPLEX ANNOUNCES JUNXION
Cineplex Inc. has outlined plans for Junxion, a first-of-its-kind concept that is a movie theatre, dining destination and entertainment complex -- all in one place. Offering immersive and shared experiences for movie lovers and entertainment seekers alike, Junxion will be the complete night out for guests of all ages, including teens, millennials, their friends and families.
Junxion's state-of-the-art cinemas will offer a range of movie-going experiences, including UltraAVX and comfortable recliners, where guests can have food and drinks delivered right to their seats. In addition to the theatre experience, Junxion is the perfect entertainment destination for any occasion. It will feature: an open lobby for events and performances; a stage for live music; a space for outdoor screenings; and an area for amusement games and attractions. Along with new and classic video and redemption games, guests can enjoy the latest interactive experiences like virtual reality from VRstudios. An evening of fun is sure to work up an appetite, so guests can look forward to a range of dining experiences at Junxion's food hall, including fresh and tasty food options, an indoor food truck and a bar offering Canada's favourite varieties of wine and beer.
Junxion guests will have their pick of exciting programming and events, including live music, trivia nights, game nights, outdoor screenings of movies and live television events. Plus, SCENE members will earn points with every Junxion visit, which they can redeem for food, game credits or a trip to the movies.
"Junxion is where Cineplex's famous movie-going experience meets our innovative entertainment offerings. It will bring together the best of both worlds and provide guests with an unforgettable and unmatched social experience," commented Ellis Jacob, president and chief executive officer, Cineplex. "As Canada's entertainment landscape continues to evolve, we are proudly introducing this state-of-the-art community hub, where families and friends can come together to play, dine, unwind and have fun."
Working in partnership with Cushman & Wakefield, the first location will be at Erin Mills Town Centre in Mississauga, Ont., as part of the centre's continuing redevelopment. In total, 45,000 square feet will include six auditoriums, a food hall featuring an indoor food truck, amusement gaming, a space for live events and an outdoor screen on a rooftop patio. The brand new complex is targeted to open in late 2020.
Cineplex plans to open similar entertainment destination locations across Canada in the coming years, leveraging retrofits of its existing theatre network as well as new locations, including at Kildonan Place in Winnipeg, Man. Cineplex now operates 165 theatres across the country, including its popular VIP Cinemas experience. The company also operates seven locations of The Rec Room, Canada's epic destination for eats and entertainment, and two locations of the reinvented Playdium entertainment complex, the ultimate spot for teens, their friends and families to play without limits.
About Cineplex Inc.
Cineplex is a top-tier Canadian brand that operates in the film entertainment and content, amusement and leisure, and media sectors. A leading entertainment and media company, Cineplex welcomes over 70 million guests annually through its circuit of theatres and location-based entertainment venues across the country. In addition to being Canada's largest and most innovative film exhibitor, Cineplex also operates successful businesses in: digital commerce (the CineplexStore website); food service; alternative programming (Cineplex Events); cinema media (Cineplex Media); digital place-based media (Cineplex Digital Media); amusement solutions (Player One Amusement Group); and an on-line e-sports platform for competitive and passionate gamers (WorldGaming). Additionally, Cineplex operates a location-based entertainment business through Canada's newest destination for eats and entertainment (The Rec Room), and will also be opening new complexes specially designed for teens and families (Playdium) as well as exciting new sports and entertainment venues across Canada (Topgolf).
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