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Cineplex Inc
Symbol CGX
Shares Issued 63,333,238
Close 2019-11-04 C$ 22.42
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Cineplex opens Playdium in Whitby

2019-11-04 12:08 ET - News Release

An anonymous director reports

GET READY TO PLAY WITHOUT LIMITS: NEW PLAYDIUM COMPLEX OPENS TODAY IN WHITBY!

Attention fun-seekers, Whitby is now home to the ultimate playground to dream big and be bold with Cineplex Inc.'s opening of a reinvented Playdium entertainment complex today. Located at the Whitby Entertainment Centrum on 75 Consumers Dr., the highly anticipated complex offers over 32,000 square feet of pure fun for teens, their friends and family to play without limits. Whether competing to win some awesome swag, sharing a fresh and delicious meal, hosting parties or team outings, or simply hanging out with friends, Playdium is a community-based space to connect, engage and live wild.

The new Playdium complex will create 150 new jobs for the Whitby community. Approximately two-thirds of the brand-new location is dedicated to gaming and attractions, including state-of-the-art amusement games, ropes course, bowling and virtual reality, with the other third offering a range of on-the-go bites and handcrafted dishes.

Play and party without limits:

  • Challenge your friends with over 90 state-of-the-art amusement games, including classics, racing games, roller coaster simulators and more. Credits are earned and tracked on RFID (radio-frequency identification) wristbands -- simply load, tap, play and win.
  • Once you have racked up enough points, strut with pride to the swag store and choose your well-earned reward from a selection of great prizes -- from the latest board games, the cutest plush toys, and coolest accessories to high-tech drones and GoPro cameras.
  • Got some spare time? Lace up, hit the lanes and knock them down with six lanes of good-old-fashioned 10-pin bowling.
  • Take your play to new heights with the ropes course, where you can test your balance and agility with 10 sky-high obstacles, 25 feet off the ground.
  • Travel beyond reality in the VRcade arena, where you can experience multiple immersive games with up to six players.
  • Got Scene? Earn points with every Playdium visit to redeem for food, game credits or a night out at the movies.
  • Looking for that perfect balance of food and fun? Playdium is the ideal spot for parties, events and team building.

Fuel up on food:

  • Is your tank running on empty? A day of play is sure to work up an appetite and Playdium has multiple food options to keep you fuelled for unlimited gaming.
  • Pull up a seat in Playdium's fun and fresh eatery, where you can choose from an elevated selection of Instagram-worthy dishes and desserts, perfect for solo or shareable dining. The fun, fresh and international-inspired menu includes tacos and bowls, pizza, sandwiches, sundaes, and sliders. Plus, there is always birthday cake on hand -- whether it is your big day or not.
  • Feeling thirsty? In addition to a variety of refreshing drinks for active teens, grown-up gamers can also choose from a menu of cocktails, wine and draught beers.
  • Prefer to eat while you compete? Grab some quick bites between games from a delicious assortment of your favourite on-the-go snacks, including pizza, sandwiches, nachos and soft serve.

Are you ready to get your game on? Join the Playdium team for Playdium Whitby's grand opening celebration this Saturday, Nov. 9. There will be tons of prizes, swag, cool activities like face painting and balloon animals, as well as a DJ to keep the party going all day long.

Cineplex opened its first reinvented Playdium complex in Brampton, Ont., in September, 2019, with plans to open 10 to 15 locations in mid-sized communities across the country, including a new location in Dartmouth, N.S., in 2020. Cineplex also operates seven locations of The Rec Room -- Canada's epic new destination for food and fun for millennials, their friends and families -- in south Edmonton, Alta., West Edmonton Mall, Alberta, Calgary, Alta., Toronto, Ont., London, Ont., Mississauga, Ont., and St. John's, Nfld. Both Playdium and The Rec Room leverage Cineplex's existing industry-leading entertainment, amusement gaming, food service, content creation, digital media and operational capabilities as well as its relationship with Scene, Canada's largest entertainment rewards program.

About Cineplex Inc.

Cineplex is a top-tier Canadian brand that operates in the film entertainment and content, amusement and leisure, and media sectors. A leading entertainment and media company, Cineplex welcomes over 70 million guests annually through its circuit of theatres and location-based entertainment venues across the country. In addition to being Canada's largest and most innovative film exhibitor, Cineplex also operates successful businesses in digital commerce, food service, alternative programming, cinema media, digital place-based media, amusement solutions, and an on-line e-sports platform for competitive and passionate gamers.

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