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Cineplex talks Edmonton expansion

2019-10-23 13:08 ET - News Release

Mr. Ellis Jacob reports

CINEPLEX ANNOUNCES EXCITING ENHANCEMENTS AND NEW EXPERIENCES COMING SOON TO EDMONTON

Cineplex Inc. plans to expand its entertainment footprint in Edmonton, Alta., with a series of exciting openings and new experiences coming soon to locations across the city. From cutting-edge theatre technology to the latest in virtual reality experiences, residents and visitors alike can look forward to a new range of unique and immersive entertainment options to socialize and enjoy a fun night out with friends.

"Canada's entertainment landscape is evolving and we are proud of our continued legacy of bringing first-to-market technology and experiences to our guests across the country," said Ellis Jacob, president and chief executive officer of Cineplex. "Our investments in Edmonton allow us to showcase our diverse and ever-growing portfolio of entertainment offerings and provide guests of all ages with engaging, interactive and shared experiences that cannot be replicated at home."

New experiences at Scotiabank Theatre Edmonton:

  • 4DX auditorium: 4DX enhances the action on the big screen with motion-synchronized seats and special effects, including wind, fog, rain, lightning, snow, bubbles, vibration and scents.
  • VRstudios: Guests can enjoy the latest in immersive virtual reality experiences in a free-roaming, untethered environment. The theatre will feature four VRcade ATOM pods that offer multiple solo and multiplayer games.

New experiences at Cineplex Cinemas Sherwood Park:

  • All recliner seating: Coming soon in 2020, each of the theatre's auditoriums will be upgraded to feature comfortable, extra-wide seats that recline at the touch of a button for maximum comfort while enjoying a film.

New experiences at Cineplex Odeon South Edmonton Cinemas:

  • Upgraded UltraAVX auditoriums: Both UltraAVX auditoriums at Cineplex Odeon South Edmonton Cinemas will be upgraded to include 4K laser projection technology, reclining D-Box motion seats and Dolby Atmos sound.
  • All recliner seating: Each of the theatre's auditoriums will be upgraded to feature comfortable, extra-wide seats that recline at the touch of a button for maximum comfort while enjoying a film.
  • The Cineplex Clubhouse: The Clubhouse is an auditorium designed for children and their families with colourful decor, playful seating and an indoor play structure to enjoy before a movie begins.
  • ScreenX auditorium: ScreenX expands the centre screen image to the side walls for a 270-degree, panoramic movie-watching experience.
  • VRstudios: The theatre will feature three VRcade ATOM pods, where guests can enjoy multiple solo and multiplayer virtual reality games.

New experiences at Cineplex Cinemas North Edmonton and VIP:

  • VRstudios: The theatre will feature three VRcade ATOM pods, where guests can enjoy multiple solo and multiplayer virtual reality games.
  • All recliner seating: Coming soon in 2020, each of the theatre's auditoriums will be upgraded to feature comfortable, extra-wide seats that recline at the touch of a button for maximum comfort while enjoying a film.

New experiences at The Rec Room at South Edmonton Common:

  • VRStudios: The Rec Room will feature a 30-square-foot-by-30-square-foot, free-roaming VRcade arena, where guests can suit up and immerse themselves in action-packed competition with up to six players.

Most new experiences are scheduled to roll out between October and December, 2019, with each location to remain open to the public during renovations. Cineplex now operates 165 theatres across Canada, including six theatres and two VIP cinemas in Edmonton, Alta. The company also operates two Edmonton locations of The Rec Room, Canada's premiere eats and entertainment destination that brings together incredible dining, amusement gaming, technology and live entertainment experiences all under one roof.

About Cineplex Inc.

Cineplex is a top-tier Canadian brand that operates in the film entertainment and content, amusement and leisure, and media sectors. A leading entertainment and media company, Cineplex welcomes over 70 million guests annually through its circuit of theatres and location-based entertainment venues across the country.

© 2019 Canjex Publishing Ltd. All rights reserved.