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Cineplex Inc
Symbol CGX
Shares Issued 63,333,238
Close 2019-09-23 C$ 24.77
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Cineplex to manage AMC Theatres' signage

2019-09-24 08:16 ET - News Release

Mr. Fab Stanghieri reports

AMC THEATRES AND CINEPLEX DIGITAL MEDIA PARTNER TO ELEVATE THE MOVIE-GOING EXPERIENCE

Cineplex Inc.'s Cineplex Digital Media (CDM), in partnership with AMC Theatres, has been selected to manage and enhance AMC's digital network at approximately 630 locations across the United States, including its box office signage, theatre menu boards and other ancillary signage. As part of the partnership, CDM will deploy its Flex Experience Platform throughout AMC's domestic theatre circuit. This proprietary platform will provide AMC with access to advanced playback features as well as maximum flexibility and control. To date, CDM has launched its Flex Experience Platform at dozens of AMC locations.

"As an integral part of the Cineplex ecosystem, CDM has a deep, first-hand understanding of the exhibition and food service industries and we are thrilled to have been selected to bring our expertise to this massive nationwide deployment," said Fab Stanghieri, executive vice-president and general manager, Cineplex Digital Media. "We look forward to expanding our relationship with AMC and working together to deliver comprehensive, versatile and data-driven solutions that not only drive value for the company but amplify the movie-going experience for its guests across the country."

"AMC is committed to developing immersive, best-in-class content for our digital displays that effectively engages, informs and entertains our guests. Whether it's movies, premium formats or our robust food and beverage offerings, our goal is to enhance the experience and guest satisfaction on the path to purchase," said Stephen Colanero, executive vice-president and chief marketing officer, AMC Theatres. "CDM's digital experience platform will allow us to continuously optimize, target and scale our content strategies."

Cineplex Digital Media is an industry-leading experience agency, built for retailers by retailers and powering location-based digital signage solutions for some of the world's biggest brands. CDM believes that in today's experience-driven world, a brand's greatest asset is its foot traffic, and it is uniquely positioned to help brands make every impression worth more through its full service, end-to-end digital signage solutions. CDM's leadership stems from its expertise in developing experience design strategies, its innovative products and customer support models, and its approach to data-driven creative and content, ensuring brands are more relevant to their consumers and helping them create new revenue models.

About Cineplex Inc.

Cineplex is a top-tier Canadian brand that operates in the film entertainment and content, amusement and leisure, and media sectors. A leading entertainment and media company, Cineplex welcomes over 70 million guests annually through its circuit of theatres and location-based entertainment venues across the country.

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