Mr. Kevin Watts reports
GET A MOVE ON! NEW 4DX AUDITORIUM NOW OPEN IN CALGARY, ALBERTA
CJ 4DPLEX, a leading cinema technology company, in partnership with
Cineplex Inc., has opened Canada's second 4DX auditorium in Calgary, Alta. The exciting, multisensory experience has debuted at Scotiabank Theatre Chinook with Universal Pictures' action-packed film, Fast & Furious Presents: Hobbs & Shaw.
4DX's advanced theatre technology enhances the on-screen visuals of action-packed blockbusters, transcending the traditional cinema experience through special effects, including motion-synchronized seats, wind, fog, rain, lightning, snow, bubbles, vibration and scents. The result is one of the most innovative cinema formats in the industry, drawing fans into the action on the big screen.
"CJ 4DPLEX's partnership with Cineplex has been instrumental in introducing our innovative 4DX and ScreenX technology to Canada, and we are thrilled to continue our expansion with the opening of a second 4DX location at Scotiabank Theatre Chinook," commented JongRyul Kim, chief executive officer of CJ 4DPLEX. "Cineplex guests will love watching the latest in the Fast & Furious franchise in 4DX, where the driving and action sequences will be perfectly amplified by motion-synchronized seats and vibration."
"Our 4DX auditorium in Toronto has been a hugely popular option for guests, and we are so excited to introduce the experience to Calgary movie-lovers," commented Kevin Watts, senior vice-president, exhibition and theatre operations. "We operate one of the most innovative theatre circuits in the world, and 4DX is a perfect example of our commitment to providing Canadians with access to the latest cinema technologies from around the globe."
CJ 4DPLEX and Cineplex partnered in 2016 to open Canada's first 4DX auditorium at Cineplex Cinemas Yonge-Dundas and VIP. Following a successful pilot, the companies announced an expanded agreement in September, 2018, that will bring the 4DX experience to as many as 13 additional Cineplex locations across the country over the coming years.
In addition to the 4DX experience, CJ 4DPLEX and Cineplex opened Canada's first ScreenX auditorium at Cineplex Cinemas Queensway and VIP in Toronto, Ont., in December, 2018. ScreenX is the world's first multiprojection theatre technology that enables a 270-degree, panoramic movie-watching experience.
About Cineplex Inc.
Cineplex is a top-tier Canadian brand that operates in the film entertainment and content, amusement and leisure, and media sectors. A leading entertainment and media company, Cineplex welcomes over 70 million guests annually through its circuit of theatres and location-based entertainment venues across the country. In addition to being Canada's largest and most innovative film exhibitor, Cineplex also operates successful businesses in: digital commerce (the CineplexStore website); food service; alternative programming (Cineplex Events); cinema media (Cineplex Media); digital place-based media (Cineplex Digital Media); amusement solutions (Player One Amusement Group); and an on-line e-sports platform for competitive and passionate gamers (WorldGaming). Additionally, Cineplex operates a location-based entertainment business through Canada's newest destination for eats and entertainment (The Rec Room), and will also be opening new complexes specially designed for teens and families (Playdium) as well as exciting new sports and entertainment venues across Canada (Topgolf).
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