Ms. Penny White reports
YIELD GROWTH COMMENCES CONSUMER TASTING TRIALS FOR FLOURISH MUSHROOM LABS ORGANIC COFFEE LINE
The Yield Growth Corp.'s subsidiary, Flourish Mushroom Labs Inc., has started initial consumer tasting trials for four organic mushroom coffees using a unique blend of freshly ground coffee beans and various mushroom formulations.
"Great emphasis has been given to selecting quality ingredients, including mushrooms that exhibit the highest level of active components, which are assayed in the laboratory to assure efficacy and safety," said Vivek Taneja, Flourish Mushroom Labs' vice-president, operations. "The consumer tasting trials will involve 100 participants and will take one month to complete and compile results. If results are satisfactory then the next stage of development will commence."
The newly developed line of coffees contains the mushroom varieties lion's mane, reishi, turkey tail, Cordyceps and chaga. Lion's mane is known to be a powerful brain food that the Healthline website suggests supports memory, focus and cerebral function. Healthline also states that reishi mushrooms may help boost the immune system and reduce stress, while turkey tail is shown to be a powerful antioxidant that improves gut bacteria balance. Cordyceps, according to an article from the U.S. National Library of Medicine, has shown to enhance athletic performance and support longevity. Chaga extracts, according to Healthline, have been used in Russia and Northern European countries mainly to boost immunity and overall health. These extracts have been used to treat certain cancers, diabetes and heart disease, and to lower blood sugar and cholesterol.
"Our research team has collected scientific information, including biological and pharmacological studies related to the chemical constituents and curative effects of medicinal mushrooms from various journals in developing our mushroom formulas. These herbs have been used in traditional Chinese and Ayurvedic medicine for thousands of years as food for optimum health," said Bhavna Solecki, vice-president, research and development, at Flourish Mushroom Labs.
The global functional food market is forecasted to reach $34.3-billion (U.S.) by 2024, growing at a CAGR (compound annual growth rate) of 8.04 per cent during the forecast period (2019 to 2024), according to a report by Research and Markets.
About Flourish Mushroom Labs Inc.
Created by and incubated by the team at Yield Growth, Flourish Mushroom Labs aims to be a leader in the fast-growing functional foods market and improve life by offering high-quality mushroom-infused products that naturally support better health. Flourish Mushroom Labs is investigating patentability of innovative therapeutic uses of magic mushrooms and plans to research into therapeutic benefits of some of the compounds found in magic mushrooms through clinical trials.
About The Yield Growth Corp.
Yield Growth is building and operating hemp, cannabis and edible mushroom assets in what the Global Wellness Institute reports is a $4.2-trillion global wellness market. It owns the cannabis wellness brands Urban Juve, Wright & Well and Jack n Jane. The Yield Growth management team has deep experience with global brands including Johnson & Johnson, Procter & Gamble, M.A.C Cosmetics, Skechers, Best Buy and Aritzia.
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