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Bevcanna Enterprises Inc
Symbol BEV
Shares Issued 45,510,750
Close 2020-02-25 C$ 0.40
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Bevcanna plans to produce white label drinks by Q3

2020-02-25 07:11 ET - News Release

Mr. John Campbell reports


Bevcanna Enterprises Inc. has launched a set of strategic objectives that will guide the company through 2020 and beyond.

Headquartered in Vancouver, Canada, with operations near Osoyoos, in the southern Okanagan region of British Columbia, and in Sacramento, Calif., Bevcanna is a branded and white label manufacturer of cannabis-infused beverages; vertically integrated from outdoor cultivation to finished cannabis products.

"Two thousand twenty is the year of execution for Bevcanna and our strategic partners," said John Campbell, chief strategy officer at Bevcanna. "We've built a solid foundation across businesses and we are now ready to turn the corner to begin commercializing our operations and generating substantial revenue."

Mr. Campbell tabled the following strategic objectives for Bevcanna for the balance of 2020.

Bevcanna will become Canada's largest organic outdoor cannabis cultivator. The company's 292-acre farm is located in the southern Okanagan region of British Columbia, an area with similar climatic attributes to Humboldt county, California -- California's prime outdoor cannabis growing region. Production costs are also roughly one-seventh the cost of indoor/greenhouse cannabis cultivation, giving the company a sustainable competitive advantage. Production output is estimated at 400,000 to 500,000 pounds of biomass annually. Outdoor cannabis production, in addition to being environmentally friendly and sustainable, offers a broader, more intense and deeply penetrating spectrum of light, which improves flavour profiles. This allows outdoor-grown plants to more fully express their genetic potential.

Bevcanna will commence white label beverage production in Canada by third quarter 2020. The company will manufacture beverages for other Canadian licensed producers that wish to leverage their brands' equity to create infused beverages. The high regulatory barriers to entry for cannabis-infused beverages are proving challenging for many licensed producers that wish to expand their brands into this emerging category. Beverages are Bevcanna's core expertise and Bevcanna's world-class bottling facility has been designed with maximum flexibility, to cover a wide array of bottle sizes and form factors, allowing the company to fully service its white label client needs.

Bevcanna will commercialize its house brands, Anarchist Mountain and Gruv Beverages, selling these product lines in Canadian licensed retailers by fourth quarter 2020. The initial launch will focus on the B.C., Ontario, Alberta and Saskatchewan markets. Anarchist Mountain, a lightly sparkling botanical-flavoured line of alkaline spring water beverages, will be available in varying amounts of tetrahydrocannabinol (10 milligrams, 7.5 mg, five mg), and Gruv, a line of iced tea flavours, will be available with a 1:1 cannabinoid ratio (five mg THC and five mg CBD).

Bevcanna will finalize its previously announced joint venture with Bloom, and commercialize Bloom branded cannabis concentrates and extracts, selling these product lines in Canadian licensed retailers by Q4 2020. The company has a letter of intent with an intent to enter into a definitive agreement with high-profile cannabis operator company Capna Intellectual Inc. to bring its leading multistate cannabis vape brand, Bloom, to Canada. Bevcanna will manufacture and sell Bloom branded products including cannabis concentrates and extracts, in Canada. Bevcanna will also acquire exclusive licensing and manufacturing rights to select product formats, technology and branding assets of Bloom.

Bevcanna will commercialize its proprietary THC water-soluble powder technology in California. This will be launched under a house brand name, to be announced in March, 2020, through a pilot launch in select dispensaries in Sacramento, Calif. Full commercial product launch across California is planned for Q2 2020.

Bevcanna will commercialize the Anarchist Mountain and Gruv Beverages brands' ready-to-drink formats in California licensed retailers by Q3 2020. Through co-packing and distribution arrangements currently in progress, Bevcanna plans to launch a full-form factor product lineup in the state of California by the third quarter, ranging from water-soluble powders to ready-to-drink beverages.

Bevcanna will introduce its hemp-derived CBD powder and ready-to-drink beverage lines into Europe, through local co-packing and distribution arrangements with Mota Ventures and its subsidiary Sativida, the company's exclusive European joint venture partners. According to Grand View Research, the global CBD market is expected to reach $23.6-billion over the next five years. Brightfield Group projects the European CBD market to grow by 400 per cent over the next four years.

Bevcanna also announced today that it has entered into a marketing and investor relations agreement dated Feb. 17, 2020, with Aktiencheck.de AG pursuant to which the consultant has agreed to provide certain corporate branding, marketing, on-line corporate communications and investor relations services to the company for a term of one month, for total cash consideration of 50,000 euros, which was paid upon entry into the agreement.

About Bevcanna Enterprises Inc.

Bevcanna Enterprises develops and manufactures cannabinoid-infused beverages and consumer products for in-house brands and white label clients. With decades of experience creating, branding and distributing iconic brands that have resonated with consumers on a global scale, the team demonstrates an expertise unmatched in the emerging cannabis beverage category.

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