Mr. Scott Dowty reports
RTHM LAUNCHES MOBILE CANNABIS APP IN THE UNITED STATES INTRODUCING ADVANCED LOYALTY AND REVENUE OPPORTUNITIES - COIL
Australis Capital Inc. has pilot launched Coil, the first iOS and Android loyalty application based on a decentralized, international network of dispensaries, in Nevada and California. Developed by Rthm Technologies Inc., a wholly owned subsidiary of Australis, Coil's loyalty program enables dispensaries and select MSOs (multistate organizations) to engage, reward and retain customers while attracting new customers through geolocation-based incentives.
Since developing the No. 1 health and fitness app in 26 countries and the world's first mobile genetics and circadian rhythm mapping platform attracting over three million downloads worldwide, Rthm directed its focus to the quickly expanding U.S. cannabis industry. Coil, a mobile platform built on Rthm's proprietary biometric algorithms, both educates cannabis patients and rewards consumers for shopping at safe, regulatory-compliant and leading cannabis dispensaries across the United States. While many dispensaries offer in-house loyalty programs, Coil networks hundreds of dispensaries into a single, mobile-based, comprehensive loyalty program designed to exclude illegal dispensaries to the benefit of regulatory-compliant vendors.
Using rigorous evaluation criteria, Coil identifies and partners with premier dispensaries, based on consumer relevant criteria like product availability, licensure, experience and bank card acceptance. Coil utilizes machine vision-based receipt analysis, enabling consumers to easily scan receipts from eligible dispensaries using a smart phone. Users earn Coil points for every dollar spent, which are seamlessly redeemed in app for digital gift cards from popular brand names such as Uber and Whole Foods.
"The United States cannabis industry is growing rapidly, but consumers are largely alone in navigating both the diverse array of chemically distinct products, and the burgeoning number of retail vendors which vary widely in quality, safety and regulatory compliance," said Alexander Mosa, chief executive officer of Rthm. "The Coil network of certified dispensaries will include only the highest calibre of retail vendors to whom foot traffic from geofenced app users will be directed. Leveraging large, multivariate data streams pertaining to the psychophysiological effects of different products, a species of data for which Coil, with heritage as a premium health app, is intrinsically advantaged in analyzing, will further increase efficiency in the dispensaries, as Coil users will arrive educated, with a clear product type in mind, thereby reducing in-store human resource requirements."
Coil's strain classification approach, predicated on a broader IP (intellectual property) portfolio, identifies cannabis based on chemical profile and physiological effect, measured both by biometric and qualitative user feedback, rather than street name or flower type. Already used by millions of people around the world in the original Rthm app, Coil's patented biometric algorithms analyze user sleep, heart rate and daily activity to see the effects of different cannabis strains, dosages and consumption forms on overall measures of health.
"The launch of Coil into the fragmented United States cannabis space will immediately resonate with MSOs and SSOs [single-state organizations] like delivering new loyal customers with minimum cost of acquisition," states Scott Dowty, chief executive officer of Australis Capital. "As the United States cannabis industry evolves with increased competition from traditional retailers, new distribution portals and as new laws such as the States Act are enacted, Coil, like Rthm before, will have significant leverage in driving traffic to partner dispensaries while building a valuable data set."
A fully customized, brandable version of the Coil application is available for select MSOs. Beyond brand concordance, select MSOs will have access to the full breadth of technology in the Rthm portfolio, constituting a strategic advantage in attracting and retaining high-value, wellness-oriented consumers. From products tethered to discrete in-app experiences (such as guided meditations or yoga) to loyalty and rewards, the Coil platform is designed for turnkey, encumbrance-free implementation to either co-exist with or replace existing customer loyalty and engagement programs.
As Coil completes its pilot phase and prepares for a broader U.S. launch, parallel revenue streams, including in-app subscriptions for premium content, demographically segmented and targeted brand promotion, partner licensing, and dispensary revenue share agreements, will be introduced to create a sustainable, high-revenue platform at the intersection of cannabis consumers, patients and companies.
About Australis Capital Inc.
A spinout of Aurora Cannabis in September, 2018, Australis identifies and invests in the cannabis industry predominantly in the United States, a highly regulated, fragmented, rapidly expanding and evolving industry. Investments may include, but are not limited to, equity, debt or other securities of both public and private companies, financings in exchange for royalties or other distribution streams, and control-stake acquisitions.
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