Mr. Michael Carlotti reports
AUSTRALIS CAPITAL TO ACQUIRE CALIFORNIA CANNABIS BRAND MR. NATURAL PRODUCTIONS, INC.
Australis Capital Inc. has acquired 100 per cent of Mr. Natural Productions Inc., a multiple award-winning medical and recreational cannabis brand based in California. This acquisition includes the rights to the Mr. Natural brand, the life story right of Robert Luciano and all related intellectual property, including proprietary processes, in a deal valued for $1.3-million (U.S.) and royalty payments based on future performance incentives.
"Mr. Natural was founded on the basic principles of positivity and healing," said Bob (Natural) Luciano, founder of Mr. Natural. Mr. Luciano, a Rastafarian priest and Vietnam veteran, gained notoriety in the 1970s for cultivating high-quality strains, which provided its users' relief from posttraumatic stress (PTS), chronic illness and pain, all associated with their time at war.
"As an artisanal cultivator, proprietary methods are crucial in the quality and efficacy of the plant," said Mr. Luciano. "Premium soil and attention to detail equate to high-yield cannabis, rich in terpenes and cannabinoids, and cured to perfection. We have dedicated our lives to cultivation, which has allowed us to offer a final product that any user -- experienced or new -- can be proud to ask for by name."
"Bob's passion for developing premium cannabis products and positively impacting people's lives is inspirational," said Scott Dowty, chief executive officer of Australis Capital. "Our acquisition of the Mr. Natural life brand will see rapid expansion outside of California by leveraging Australis and partner assets. Bob has perfected his methods over many decades, developing proprietary growth techniques and unrivalled efficacy. Supported by a proven playbook and thoughtful execution, Mr. Natural is uniquely positioned to become the pre-eminent brand of medicinal and recreational cannabis in the United States."
Built on one of the most impactful life stories in the cannabis industry, the Mr. Natural brand is poised to leverage its classic cannabis and rich history to gain an international following of cannabis connoisseurs. Mr. Natural products are currently available in Kolas Dispensaries and dispensaries affiliated with CC101 in northern California, with discounts provided for veterans. The new partnership with Australis will see the Mr. Natural brand expand where legalities permit, with a line of premium products, including cannagars, rosin and prerolls, slated for launch in Nevada later this year.
"Mr. Natural has developed an iconic brand, based on a deep understanding of the value of natural medical cannabis gained through extensive personal experience, supported by an assortment of high-quality, award-winning strains and a dedication to organic cultivation," said Terry Booth, CEO of Aurora Cannabis. "Together with Australis, the Mr. Natural brand will leverage its additional growth capital and well-connected management team to secure new opportunities to extend its strong brand recognition with U.S. patients and consumers. I look forward to what Mr. Natural and the team at Australis will achieve together as they execute on the tremendous growth opportunity ahead in the U.S. medical cannabis market."
Developed by Mr. Luciano over 50 years ago, Mr. Natural's continued cultivation of high-quality strains offers relief for people suffering from posttraumatic stress (PTS), chronic illness and pain. During his military service in Vietnam, Mr. Luciano and many of his compatriots discovered the therapeutic benefits of cannabis. When he returned home, Mr. Luciano discovered access to cannabis, the only viable treatment for his ailments, was no longer available to him. This launched Mr. Luciano's lifelong mission to educate and advocate for medicinal cannabis.
In 1990, Mr. Luciano immersed himself in Rastafarianism and the classic cannabis culture in Jamaica. Experimenting with genetics, soil and drawing from decades of local knowledge, Jamaica became his testing ground for the iconic strains enjoyed by reggae legends and cannabis connoisseurs.
After California legalized recreational cannabis, he moved his entire operation to California and continued growing his iconic strains, gaining a loyal following of both recreational and medicinal users.
"I met Bob over 10 years ago through CC101. We had similar experiences as veterans and I was looking for an organic, natural grower," said Bobby Mac, veteran and long-time user of Mr. Natural. "He has developed two or three strains he is famous for, Cali Gold, OG Kush and Skywalker, but the main thing is he developed specific strains to treat illnesses he has experienced. Things that other veterans have experienced, during and after combat. We've been working with the VA to educate and offer alternatives to veterans. We have the same drive and same dreams to finally begin to heal people."
A 100-per-cent-disabled veteran with PTS, Mr. Luciano has been a strong advocate for the medical use of cannabis for veterans. Advocacy and growing cannabis in a culture predisposed to view cannabis negatively were a constant challenge. Mr. Luciano continues his pursuit to cultivate strains specifically for PTS, chronic illness and pain to enable other veterans to gain relief. Mr. Luciano has actively worked with the Veterans Administration since 1972 to educate others on cannabis and its use for treating PTS.
About Australis Capital Inc.
Australis identifies and invests in the cannabis industry predominantly in the United States, a highly regulated, fragmented, rapidly expanding and evolving industry. Investments may include and are not limited to equity, debt or other securities of both public and private companies, financings in exchange for royalties or other distribution streams, and control stake acquisitions. Australis Capital adheres to stringent investment criteria and will focus on significant near and midterm high-quality opportunities with strong return potentials while maintaining a steadfast commitment to governance and community. Australis Capital's board and management team have material experience with, and knowledge of, the cannabis space in the U.S., extensive backgrounds in highly regulated industries, adherence to stringent regulatory compliance, public company and operational expertise.
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