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Pandora celebrates 20 years of its iconic charm bracelet

2020-01-14 10:00 ET - News Release

Throughout 2020, Pandora celebrates its classic Pandora Moments charm bracelet, jewelry that captures a universe of stories for people worldwide, with a limited-edition relaunch of 12 original charms from the Pandora archives.

BALTIMORE, Jan. 14, 2020 /PRNewswire/ -- Throughout 2020, Pandora will mark a major milestone with a celebration dedicated to its iconic charm bracelet. The Pandora Moments charm bracelet, globally renowned and beloved for wearable self-expression through jewelry, was first released in 2000. Pandora will celebrate the bracelet's two decades with activities both globally and in the brand's home city of Copenhagen, Denmark. 

Each month throughout 2020 will also see the release and relaunch of a special collection of 12 of Pandora's most beloved charms, in limited-edition form, set to become immediate collector's items. The 2020 Limited Edition Charm series, created to celebrate 20 years of collecting and capturing the stories of Pandora wearers, will each have a special 20-year hallmark and come with a certificate of authenticity, adding to collectability. Each charm is available only until sold out.

The first charm releases on the auspicious date January 20th and will be available to buy online and in select stores globally. One charm launches around the 20th of each month until December 2020.

Throughout the year, we celebrate the iconic Pandora Moments patented charm bracelet. The celebration will also include exciting co-creation projects. Stay tuned for more to come on celebrations of the beloved charm bracelet.

Celebrating something about you for 20 years.

#Pandora20 
Local prices from $16.80

ABOUT PANDORA
Pandora designs, manufactures and markets hand-finished and contemporary jewelry made from high-quality materials at affordable prices. Pandora jewelry is sold in more than 100 countries on six continents through around 7,400 points of sale, including more than 2,700 concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, Pandora employs around 26,000 people worldwide of whom more than 11,500 are located in Thailand, where the Company manufactures its jewelry. Pandora is publicly listed on the Nasdaq Copenhagen stock exchange in Denmark. In 2018, Pandora's total revenue was DKK 22.8 billion (approximately EUR 3.1 billion).

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SOURCE PANDORA Jewelry

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