07:47:20 EDT Thu 25 Apr 2024
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or Name

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Yerbae Brands Corp
Symbol YERB
Shares Issued 60,273,224
Close 2024-03-19 U$ 0.54
Market Cap U$ 32,547,541
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Yerbae Brands expands distribution to Target

2024-03-20 12:02 ET - News Release

Mr. Todd Gibson reports


Yerbae Brands Corp. has expanding distribution into Target Locations, one of the nation's leading retailers. This collaboration marks a significant milestone for Yerbae as it brings its recently announced 12-ounce energy line into select Target stores across the country.

Known for its commitment to providing consumers with healthier and more natural beverage options, Yerbae is excited to bring its unique lineup to Target's shelves. The partnership aligns with both companies' shared values of promoting wellness, quality and innovation within the retail space.

"We are thrilled to partner with Target, a retail giant that shares our commitment to providing consumers with high-quality and better-for-you products," said Todd Gibson, co-founder and chief executive officer of Yerbae. "Recognizing the evolving preferences of the modern consumer, Yerbae's unique beverage offerings align seamlessly with the values and lifestyle choices of the Target shopper."

The trend-forward, plant-based energy brand has gained momentum as Yerbae is growing faster than the category, at a reported 42 per cent, in the latest 52 weeks (latest 52 weeks ended Jan. 28, 2024, TL MULO, SPINS).

Consumers can find Yerbae beverages in the beverage aisle of participating Target locations, starting April.

About Yerbae Brands Corp.

Yerbae makes great-tasting energy beverages with yerba mate and other premium, plant-based ingredients. All Yerbae energy beverages are zero calorie, zero sugar, non-GMO (genetically modified organism), vegan, kosher, keto friendly, paleo approved, gluten-free and diabetic friendly. Founded in Scottsdale, Ariz., in 2017, Yerbae seeks to disrupt the energy beverage marketplace by offering a no-compromise energy solution, with input and support from its recently announced Yerbae advisory board, sports and entertainment.

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