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YDX Innovation Corp (2)
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Close 2021-03-02 C$ 0.145
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YDX nails down funds for Tarsila show in Porto Alegre

2021-03-03 06:58 ET - News Release

Mr. Daniel Japiassu reports


YDX Innovation Corp. has successfully secured financing to bring the interactive exhibition Tarsila for Kids to a new city in 2021.

Launched in 2019, the first edition of Tarsila for Kids accomplished great success and brought over 100,000 visitors to Farol Santander Sao Paulo over the three months that it was open to the public and thousands of posts on social media.

Recently, the company secured financing with companies from the Santander Group to bring the project to a new city, Porto Alegre, in the south of Brazil. The project was booked for three months and will be launched during the second half of 2021.

The total costs to execute the new project were raised through sponsorship, a total cost of 1.6 million Brazilian reais ($360,000) that will be bring the new edition of the playground to Farol Santander Porto Alegre.

Tarsila for Kids is an immersive and sensory exhibition about the work of the modernist painter Tarsila do Amaral, from a child's perspective. It creates a unique opportunity for children to learn through experience about the universe of one of the most well-known painters in Brazil.

Located at a historical architecture landmark, Farol Santander Porto Alegre is a centre of culture, leisure and entrepreneurship that communicates, integrates, documents and disseminates contemporary art produced inside and outside the state of Rio Grande do Sul. Tarsila for Kids will take place at the most important exhibition hall of the building. With an area of approximately 10,000 square feet, the Gran Hall houses large exhibitions of national and international artists and will host the new edition of the project.

"The first edition of the exhibition was a massive success, which led to the recently launched project about Joan Miro, currently taking place at the Farol Santander Sao Paulo. Now we are happy to announce that we are bringing one of our favourite projects to Farol Santander Porto Alegre, one of the most beautiful cultural centres of Brazil. This new version will be larger than the previous one and we are taking all the precautions to make it safe and respect all health-related protocols," stated Karina Israel, chief operating officer and co-founder of YDX and YDreams Global and co-creator of the exhibition.

The exhibition was co-created with Tarsila do Amaral, grandniece of the artist, Ms. Israel and Patricia Engel Secco, and partnership with Museu ao Ceu Aberto.

About YDX Innovation Corp.

YDX Innovation is a global leader in the commercialization of immersive new technologies that incorporate virtual reality, augmented reality, e-sports and gaming. Its core business seeks to monetize through licensing its IP (intellectual property), developing interactive exhibitions, and through e-sports tournaments and content.

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