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YDX Innovation Corp (2)
Symbol YDX
Shares Issued 28,527,537
Close 2021-02-05 C$ 0.165
Recent Sedar Documents

YDX's Purple Mage to provide analytics to PEEK players

2021-02-08 07:26 ET - News Release

Mr. Daniel Japiassu reports

YDX INNOVATION CORP AND PMA ANNOUNCE AGREEMENTS WITH PEEK GAMING

YDX Innovation Corp.'s Purple Mage Analytics (PMA) has successfully entered into a one-year agreement with Mexico's premier e-sports organization: PEEK Gaming.

PEEK Gaming is taking the Mexican industry by storm. PEEK has achieved a top level in four different e-sports divisions, across Latin America and competing in League of Legends, Valorant and PUBG Mobile teams. PEEK's team includes content creators and has begun construction of its training facility in the city of Queretaro. This training facility will work as training centre for the pro players and grant the opportunity for young aspiring players to receive coaching sessions through an academy division. There is an opportunity for PMA's metrics to be rolled out as a standardized player development process across this entire initiative.

This engagement provides PEEK's players with reporting analytics via the Purple Mage Metric (PMM) on their gameplay and assists their coaching staff with player development. PMA will also be providing consulting and additional services to PEEK, with a continuing retainer valued at $120,000 (U.S.) throughout 2021. The PMA team is excited for this opportunity in continuing its growth and helping further develop great teams.

"Our team is excited to be integrating our Purple Mage Metric (PMM) into the Mexican e-sports market as we continue to expand into different regions. The goal is to have our PMM used as the global standard player ranking metric across multiple titles," says Kevin Schoenewolf, senior vice-president of operations of Purple Mage.

"Having PMA as a partner is truly an honour for us as an organization. Seeing first-hand what PMA's analytics can do is a huge win for us as we strive to develop and recruit the best players as we continue our journey to Latin America's top League of Legends division," says Antonio Esper, chief executive officer of PEEK. "It would be nice to hear that PEEK has seen what PMA has done for some other teams and is proud to engage its services for PEEK's team."

The Purple Mage Metric is a ranking system that uses multiple in-game data points to rate player efficiency. Similar to quarterback rating in American football or wins above replacement (WAR), the PMM strives to become the industry standard for ranking player efficiency across multiple e-sports titles. For example, instead of using KDR to rank players in shooter games, the PMM uses a combination on KDR, score per match, win-loss ratio and other in-game metrics to calculate a player's overall efficiency rating.

"As a leadership team, we have spent the last few months planning reshaping YDX a dominant player in immersive experiences, including e-sports. It's validating to have one of our subsidiaries (PMA) secure a long-term partnership with a premier e-sports organization. This is a big step for the company and our collective vision," says Jeff Mashregi, vice-president of operations for YDX. "It's still very early in the year and we're experiencing growth from Render USA. We're also seeing great potential in bringing over the success from YDreams (Brasil) to the North American market. It's great to see everything coming together and I'm quite proud of our team. I look forward to 2021 being a breakthrough year for us and I'm eager to share additional news on YDreams."

About YDX Innovation Corp.

YDX Innovation is a global leader in the commercialization of immersive new technologies that incorporate virtual reality, augmented reality, e-sports and gaming. Its core business seeks to monetize through licensing its IP, developing interactive exhibitions, and through e-sports tournaments and content.

Purple Mage Advisors (PMA) is a research and data analysis firm that specializes in player recruitment and development in the gaming industry. PMA helps e-sports and gaming companies with industry reports, player recruitment, player training, data analysis and relevant statistical reporting.

Arkave VR Arena is a proprietary gaming platform that brings location-based virtual reality to any location-based event or entertainment centre. Arkave features state-of-the-art free roam technology coupled with a vast library of both in-house and third party games.

YDreams Global has developed over 2,000 interactive and immersive experiences for some of the largest global brands including Disney, NBA, Adidas, Cisco, Nokia, Nike, Mercedes-Benz, Coca-Cola, Santander, AB InBev, Qualcomm, Unilever, Fiat and the City of Rio de Janeiro.

Render is a professional video production studio specializing in crafting video content for YouTubers, streamers, teams and brands. Render is highly specialized in gaming content, but also works with a wide variety of digital media.

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