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YDX Innovation Corp (2)
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YDX's Mira exhibition to be available Jan. 29

2021-01-28 08:35 ET - News Release

Mr. Daniel Japiassu reports


YDreams Global, a subsidiary of YDX Innovation Corp., and The Santander Lighthouse, a centre of culture, entrepreneurship, entertainment and gastronomy, have partnered to present the exhibition "The Wonderful Garden of Miro." The exhibition launches tomorrow, Jan. 29, in Sao Paulo, Brazil, and will be open to the public until May 5, 2021.

The exhibition was previously announced by the company in a release on July 13, 2020, and was produced by YDreams Global, presented by the Ministry of Tourism and sponsored by Santander via the Culture Incentive Law. The project is also supported by the Special Secretariat of Culture, Ministry of Tourism and Lighthouse Santander Sao Paulo; curatorship by Aline Sultani, Karina Israel and Paulo Solano.

"This is our second exhibition in partnership with Santander Lighthouse and we can't wait to open to the public. During these difficult times, art and entertainment are crucial to restore a sense of normality and we are delivering some of our best work while still respecting health and safety protocols. Our previous exhibition with Santander Lighthouse brought over 100,000 visitors, I believe we can surpass that number even with the restricted flow to the space," stated Karina Israel, chief operating officer of YDX Innovation and co-curator of the exhibition.

The Catalan Ms. Miro is among the most notable artists of the 20th century and associated with the concepts of surrealism, cubism and fauvism. The exhibition, designed to children, brings an immersive experience divided into eight environments, presenting a playful journey inspired by the works and lithographs of the series Wonders with Acrostic Variations in the Garden of Miro, by the Spanish poet Rafael Alberti.

Using different technologies to create several sensory experiences, the eight areas of the exhibition were inspired by this work created on the literary tribute that Raphael, belonging to the Andalusian group of the generation of 1927, provided to Miro and his wife Pilar, a trip to an imaginary garden full of flowers, exotic plants, birds, insects, small animals, gnomes, the sun, the moon and the stars.

All interactive activations installed at the exhibition will respect all health requirements and safety protocols to provide a safe experience to the public.

About YDX Innovation Corp.

YDX Innovation is a global leader in the commercialization of immersive new technologies that incorporate virtual reality, augmented reality, e-sports and gaming. Its core business seeks to monetize through licensing its IP, developing interactive exhibitions, and through e-sports tournaments and content.

Arkave VR Arena is a proprietary gaming platform that brings location-based virtual reality to any location-based event or entertainment centre. Arkave features state-of-the-art free roam technology coupled with a vast library of both in-house and third party games.

YDreams Global has developed over 2,000 interactive and immersive experiences for some of the largest global brands including Disney, NBA, Adidas, Cisco, Nokia, Nike, Mercedes-Benz, Coca-Cola, Santander, AB InBev, Qualcomm, Unilever, Fiat and the City of Rio de Janeiro.

Beat Gaming is an industry-leading e-sports company that has organized internationally recognized events such as the Dota 2, Overwatch and PUBG Beat Invitational. Since its creation, Beat has organized over 30 professional and semi-pro e-sports events, which has reached over 40 million viewers globally.

Purple Mage Advisors is a research and data analysis firm that specializes in player recruitment and development in the gaming industry. PMA helps e-sports and gaming companies with industry reports, player recruitment, player training, data analysis and relevant statistical reporting.

Render is a professional video production studio specializing in crafting video content for YouTubers, streamers, teams and brands. Render is highly specialized in gaming content, but also works with a wide variety of digital media.

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