Mr. Daniel Japiassu reports
YDX ANNOUNCES THE LAUNCH OF PARABELLUM ESPORTS, CANADA'S NEWEST COMPETITIVE ESPORTS TEAM
YDX Innovation Corp. has launched Canada's newest e-sports team, Parabellum Esports (PBLM). The name Parabellum is Latin for "prepare for battle," and reflects its core precepts of integrity, competition and victory.
Starting in 2021, PBLM will field rosters in Valorant, Rainbow Six, CSGO, Brawlhalla, NHL21, Fortnite, Rocket League, Super Smash Bros. Ultimate, iRacing and FIFA. PBLM has also mandated its commitment in being the first e-sports organization to embrace gender parity with having at least 40 per cent of its competitive and content teams represented by women.
PBLM is rebranded from the previously announced acquisition of SxD Esports. Given the increasing demand, PBLM will also continue to sell merchandise under that name in 2021. Chris Lamarucciola will serve as PBLM's president and Justin Corlevic will serve as its general manager.
"Today the sun sets on SxD Esports, and it rises with Parabellum, a new e-sports organization born in Canada that will showcase the best and brightest that this country has to offer. Our focus is winning, plain and simple," said Mr. Lamarucciola.
Parabellum has recently made a string of new player and content creator signings most notably, Juwan "JBoogie" Brescacin who will be lacing up for the Toronto Argos this season, while showcasing his Call of Duty skills on stream. According to Mr. Brescacin, "I'm really excited to be joining the Parabellum team and continuing to create content and engage my fans and supports."
With the announced merger with Amuka Esports, YDX will now have a complete e-sports ecosystem with venues, leagues, tournaments, media and now a competitive teams division. This uniquely positions the company to be able to offer brand activations across all verticals in the e-sports universe, something that major brands have been asking for.
"We are amped to be able to finally announce PBLM, an e-sports team like none other. We want to be Canada's team, to represent our country and showcase to the world what we are made from. We are here to entertain, to compete and to win," according to Ben Feferman, chief executive officer of Amuka Esports.
According to a recent publication by Forbes, the most valuable e-sports company currently is TSM, with a valuation of $410-million (U.S.), followed by Cloud 9, valued at $350-million. It is interesting to note that the revenues from those organizations come from 50 per cent and 70 per cent (respectively) from e-sports, the remaining coming from services like TSM's Blitz, which has 10 million active monthly users and offers playing analysis and training sessions. Other main sources of revenues include social media channels and content creators.
"Parabellum is a strategic move for the YDX e-sports division and our future postmerger with Amuka Esports. We want to pave a solid road for players that want to go from amateur to professional gaming and provide several services and products to help them along the way. We are creating an ecosystem that benefits from the training algorithms of Purple Mage, the content creation from Render, the merchandising expertise for organized gaming, and now the academy and professional gaming that will be led by Parabellum. We could not be more excited about this merger with Amuka and all the potential that 2021 brings. All the pieces are in place now and YDX is ready for our next phase of evolution," stated Daniel Japiassu, chief executive officer of YDX Innovation.
About YDX Innovation Corp.
YDX Innovation is a global leader in the commercialization of immersive new technologies that incorporate virtual reality, augmented reality, e-sports and gaming. Its core business seeks to monetize through licensing its IP, developing interactive exhibitions, and through e-sports tournaments and content.
Arkave VR Arena is a proprietary gaming platform that brings location-based virtual reality to any location-based event or entertainment centre. Arkave features state-of-the-art free roam technology coupled with a vast library of both in-house and third party games.
YDreams Global has developed over 2,000 interactive and immersive experiences for some of the largest global brands including Disney, NBA, Adidas, Cisco, Nokia, Nike, Mercedes-Benz, Coca-Cola, Santander, AB InBev, Qualcomm, Unilever, Fiat and the City of Rio de Janeiro.
Beat Gaming is an industry-leading e-sports company that has organized internationally recognized events such as the Dota 2, Overwatch and PUBG Beat Invitational. Since its creation, Beat has organized over 30 professional and semi-pro e-sports events, which has reached over 40 million viewers globally.
Purple Mage Advisors is a research and data analysis firm that specializes in player recruitment and development in the gaming industry. PMA helps e-sports and gaming companies with industry reports, player recruitment, player training, data analysis and relevant statistical reporting.
Render is a professional video production studio specializing in crafting video content for YouTubers, streamers, teams and brands. Render is highly specialized in gaming content, but also works with a wide variety of digital media.
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