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Auxly advertises Back Forty dried flower offering

2021-07-12 10:37 ET - News Release

Mr. Hugo Alves reports


Auxly Cannabis Group Inc. has presented its product lineup for a summer season filled with brand new offerings and inspired flavours across multiple categories, including dried flower, vapes, edibles, oil, capsules and concentrates.

Today's announcement comes as the company is experiencing success with its previously announced strategic expansion into the dried flower market, including the introduction of dried flower offerings under its Back Forty brand. Auxly's Back Forty Pine Kush launched in March and it has quickly become one of the most popular flower brands in Canada. The success of the Back Forty flower launch has helped Auxly capture approximately 2 per cent of the entire national cannabis flower market (dried flower and prerolls) for the month of June. The company is delighted with its early success in a segment (dried flower) that accounts for nearly 75 per cent of all Canadian cannabis sales to date this quarter, or more than $2-billion in sales annually.

With its leadership position in cannabis 2.0 products and the added success of dried flower sales, Auxly has achieved a 5.2-per-cent share of the national market for the month of June, as confirmed by Headset Canadian Insights. Further, the company has moved up to the No. 6 position among Canadian licensed producers for the month of June.

Now, Auxly looks ahead to a summer 2021 lineup designed to delight Canadian cannabis consumers and capture even more of the dried flower market, including exciting new cultivars under the Back Forty brand and the launch of Back Forty prerolls.

"Through a focused strategy built on deep consumer insights and executional excellence, we are proud to continue to grow our market share and make a successful entry into the dried flower segment," said Hugo Alves, chief executive officer of Auxly. "We are excited to continue introducing new products that are responsive to our consumers' needs, including a more robust lineup of dried flower and preroll offerings under our Back Forty and Kolab brands."

"Canadians deserve something special after a year and a half of pandemic life, and we wanted to make sure our brands rose to the occasion," said Andrew MacMillan, senior vice-president, commercial, Auxly. "Our team of product developers and marketing experts have leveraged consumer insights this summer to bring a suite of high-quality and unique cannabis products that we believe will continue to drive sales and gain meaningful market share for Auxly."

Here is a look at the new products Canadian cannabis consumers can look forward to this summer from Auxly's in-house brands -- Kolab Project, Back Forty, Foray and Dosecann. More information about these product launches will be announced over the coming weeks. The following products will be available across Canada.

Flower and prerolls:

  • Back Forty Animal Mints and Wedding Pie flower: Organically grown, Animal Mints and Wedding Pie are exceptional strains with high THC (tetrahydrocannabinol) potencies. These new cultivars will land in the Back Forty, where consumers find a better experience for less.
  • Back Forty 40s prerolls: Back Forty 40s are machine-rolled straight joints manufactured with state-of-the-art preroll technology for a consistent, quality preroll that burns evenly with enhanced air flow and flavour. Back Forty 40s will launch with Back Forty's new organically grown strains Animal Mints and Wedding Pie.
  • Kolab Project x Robinsons Growers Series Purple Kush: This summer crossover sees Robinsons's heavy-hitting Purple Kush joining the popular Kolab Project Growers Series, providing cannabis enthusiasts with Robinsons's superior-quality cannabis uplifted by the Kolab Project Growers Series platform.


  • Kolab Project 132 Series live resin Black Cherry Punch soft chew: A broad-spectrum experience, Canada's first live-resin soft chew includes aromatic Black Cherry Punch live resin with cherry and floral undertones.
  • Back Forty S'mores chocolate: Back Forty's first edible captures the iconic Canadian campfire treat by combining the flavours of marshmallow, graham crackers and, of course, chocolate.

Kolab Project 232 Series maximizes the flavour and natural expression of the plant for a true-to-strain experience across multiple categories. This summer, Kolab Project puts Slurricane in the spotlight in the following categories:

  • Vapes -- one-gram live terpene 510 vape cartridge: Slurricane joins Ice Cream Cake and Black Cherry Punch -- both newly launched in the Ontario market.
  • Concentrates: Fans of Kolab Project's best-selling THCA Diamonds will be excited to learn that the brand is issuing a new installment with the Slurricane strain.

Oils and capsules:

  • Dosecann expands its offerings featuring Auxly's exclusive, proprietary ahiflower seed oil and CBD (cannabidiol) this summer. CBD Omega Lemon Lavender oil and CBD 50 Omega capsules combine high-potency, broad-spectrum cannabinoids with ahiflower for a sustainably sourced, plant-based, non-GMO (genetically modified organism) source of essential omega-3 and omega-6.

In addition to the national product launches, Auxly is making the following unique edible products available to select provinces. More information about the distribution of these products will be announced in coming weeks:

  • Back Forty Sour Grape and Sour Cherry soft chews: These vegan soft chews join S'mores as the inaugural edibles for Back Forty, in flavours that recall simpler times.
  • Foray Strawberry Milkshake White Chocolate: Nothing says summer like a strawberry milkshake. Perhaps Foray's tastiest edible yet, Strawberry Milkshake White Chocolate is a fresh take on an old-fashioned favourite, perfectly blended to create and rich and creamy mouth feel, bursting with delicious berry flavour and notes of white chocolate.

About Auxly Cannabis Group Inc.

Auxly is a leading Canadian cannabis company dedicated to bringing innovative, effective and high-quality cannabis products to the wellness and adult-use markets. Auxly's experienced team of industry first movers and enterprising visionaries have secured a diversified supply of raw cannabis, strong clinical, scientific and operating capabilities, and leading research and development infrastructure in order to create trusted products and brands in an expanding global market.

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